Allbirds Team Up with Bret Mackenzie for Playful PSA with Sustainable Message

Ever wanted to read the carbon footprint count on your shoes just like you would calories on a packet of food? That’s the idea behind Allbirds’ latest initiative. 

All Birds have joined forces with Flight of the Conchords’ Bret Mackenzie to bring customers a brand new ‘carbon footprint number’ initiative.

In retro-inspired fashion, Allbirds made their announcement with a video PSA, showcasing a new feature customers can expect on the outside of the box.

Think ‘calorie count’ but for carbon footprint, the Flight of the Conchords frontman explains.

“Just like nutrition labels help you make better decisions for your health, we want to help you make better decisions for the planet,” he says.

Allbirds say they will now be labelling all their products with the carbon footprint number. The number is generated from a few different factors, including the type of material that’s used, the manufacturing process and transportation.

The company hope others will get on board with the carbon number idea, arming consumers with more information about their environmental impact so they can make better-informed decisions.

Check out the video below.

Kim Jones Named as Karl Lagerfeld’s Successor at Fendi

Kim Jones has been named the new artistic director of Fendi womenswear.

The British designer will remain in his role at the helm of Dior Men, but will work in collaboration with Silvia Venturini Fendi at the Italian fashion house.

“Working across two such prestigious houses is a true honour as a designer and to be able to join the house of Fendi as well as continuing my work at Dior Men’s is a huge privilege,” Jones said in a statement on Wednesday.

The 46-year-old will present his first ready-to-wear collection for Fendi during Milan Fashion Week in February 2021.

His official title will be artistic director of haute couture, ready-to-wear and fur collections for women, while Venturini Fendi will remain in his role as head of accessories and men’s collections.

Fendi boss Serge Brunschwig heaped praise on Jones as he announced the appointment, and thanked Venturini Fendi for leading womenswear after the death of Karl Lagerfeld in 2019.

“Kim is one of the most talented and relevant designers of today,” he said. “Kim will bring his contemporary one of a kind point of view into the world of Fendi.”

Bernard Arnault, chairman and chief executive officer at LVMH, said the British creative will bring a new lease of life to the iconic fashion house.

“Kim Jones is a great talent and since joining, he has continuously proven his ability to adapt to the codes and heritage of the LVMH houses while revisiting them with great modernity and audacity,” he shared.

“At Fendi, I am convinced that his vision and passion will highly contribute to the success of the women’s collections.”