5 Mascaras Under $50 That We Love

We all know mascara is a firm staple when it comes to our make-up bag, but sometimes forking out upwards of $50 seems like a lot to splurge on this essential number. Fortunately these fave formulas will give long, lavish lashes without breaking the bank.

One of the best new beauty releases in current times, it won’t give lasting lift like a professional treatment, but Maybelline Falsies Lash Lift, $27, does boost, lengthen and fan lashes admirably without flaking.

Soft, fluttery and feathery lashes are yours with L’Oreal Paris Lash Paradise Mascara, $28, that contains nourishing oils to care and protect your set.

If you’re after true drama, Marc Jacobs At Lash’d Lifting & Volumizing Mascara, $47, offers a good amount of pigment and staying power, but the brush isn’t too big that you’ll bump it on your upper lids.

Leave it to Rihanna to create a perfect all-rounder mascara. Her Fenty Beauty Full Frontal Volume, Lift & Curl Mascara, $44 is particularly good at separation and definition. 

If you’re prone to panda eyes, try Clinique Lash Power Mascara, $48. The tubing formula lasts all day without smudging and rinses away cleanly with just warm water. 

Pharrell Williams Launches Gender Neutral Skincare Line

Musician and fashion designer Pharrell Williams has announced the launch of his own clean, vegan, fragrance-free line intended for all genders. 

With a reputation for boasting preternaturally good skin, the 47-year-old is well placed to make an influential mark with the collection, called Humanrace Skincare

The just launched-range currently comprises just three items, a rice powder cleanser, an enzyme exfoliant, and a ‘humidifying’ moisturizer, each created in consultation with William’s longtime dermatologist, Dr. Elena Jones. 



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The trio are intended to be used in conjunction to achieve a ‘three minute facial’. However communication around the launch suggests the brand might quickly evolve into something bigger.

“Humanrace is a universe of products and people dedicated to the pursuit of wellbeing, created and curated by Pharrell Williams, the website announces.

“We believe that every individual has the potential to understand themselves better, and wake up everyday feeling empowered to turn good intentions into actions. Our goal is to help you in this quest.”

Speaking to Allure before launch, Williams explained he has big aspirations.  “Humanrace is a full-on brand. We just want to make things better. We want to democratize the experience of achieving wellness. And I’m not trying to be like any other wellness brand out there. That’s what they do. That’s what they give. Ours is all based on results and solutions and sensations. We wanted to look at sensations. I mean, we live in a world that needs it.”

As part of the brand’s goal to make its items accessible for everyone, the squat, grass-green packaging of each item includes braille to assist the visually impaired.

Each product was also made with 50% post-consumer recycled landfill plastic and has refillable components to reduce single-use plastic, indicating an ongoing commitment to environmental considerations.