Looking to up your beauty game? These three beauty rules will help you achieve your skin goals.
Each day handfuls of new serums, lotions and creams promising to make time stand still launch around the world. But with the overwhelming choice of skincare products to pick from and the rise of social media â€“ anyone with a smartphone can be a beauty expert these days â€“ it has become harder to separate fact from fiction.
â€śPeople are becoming savvier with their use of skincare products and active ingredients are more readily available,â€ť says Katy Bacon, education manager for Murad Australasia Pacific. And while we are more educated about the skincare options available to us, instead of consulting professionals for advice on skin problems, many people are turning to Doctor Google. â€śPeople are often self-diagnosing and combining multiple active ingredients, as a result damaging their skin,â€ť says Bacon.
Stop Over-Treating Skin
Surprisingly, there definitely can be too much of a good thing when it comes to skincare, particularly where exfoliation is concerned, says Bacon. â€śI am seeing a lot of over-processed skin from people over exfoliating,â€ť she says. â€śIt causes dryness, irritation and sensitivity.â€ť
Bacons says rather than self-diagnose your skin, get the right advice when it comes to incorporating potent active ingredients into your routine. â€śI canâ€™t urge people enough to seek proper skin care advice from an experienced skincare professional before purchasing multiple forms of exfoliators, retinol, AHAs and at home peels.â€ť At the end of the day, if you want to see real results, less can most definitely be more with skincare, says Bacon.
Wearing Sunscreen Every Day is Non-NegotiableÂ
For many of us sunscreen only makes an appearance once warmer weather arrives bringing with it the sun’s harmful UV rays. But global educator for Elizabeth Arden Professional and Priori, Tracy May-Harriott, explains that itâ€™s one step we should be including in our routine no matter what the weather.
â€śEven on cloudy days we have a lot of UV hitting the earth and our skin. We get negative effects too from infra-red and blue wavelengths too so sunscreen is becoming increasingly essential as the science starts to consistently back-up the findings of harmful rays,â€ť she explains. If you make one thing top of your beauty rules for 2019, May-Harriott says make it the application of sunscreen. â€śIt starts with prevention, remember.â€ť
You Are What You Eat
While the odd piece of chocolate or indulgent meal wonâ€™t cause acne or significant skin problems, Bacon says we are ultimately what we eat. â€śAs scientists learn more about diet and the body, it’s increasingly clear that what you eat can significantly affect the health and ageing of your skin,â€ť she says.
â€śPoor diet choices can trigger hormonal fluctuations and inflammation in the body, both of which encourage acne,â€ť she explains. â€śAt Murad we recommend the 80/20 rule, a diet balanced in water rich foods such as vegetables, whole grains and fruits. Think of your diet as a way to internally nourish your skin!”