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Zara launches extensive new makeup collection

Global fast-fashion brand Zara has announced it is launching an extensive new Zara Beauty makeup collection.

The range, that arrives with the tagline ‘There is no beauty, only beauties’, comprises products for eyes, lips, face, nails and accessories.

Overseen by world-renowned makeup artist Diane Kendal, at launch the Zara Beauty collection offers over 130 colours, six lip products (matte lipstick, satin lipstick, demi-matte lipstick, tinted balm, lip oil and lip gloss), six-shade eye-shadow palettes, smaller shadow duos, a matte-black eyeliner, loose metallic pigment, bronzer, blush palettes, highlighter, 39 nail polishes, and six makeup brushes. The products are clean and cruelty free with a majority vegan in formulation.  Each of the palettes are refillable and you are able to select which shades appeal to fill them with.

“When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use,” Kendal told The Cut. “Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable, and accessible to all.  I am really proud of what we have created: an expansive array of consciously unique formulas for eyes, lips, face, and nails.”

It is not the first time the Spain-based mega-retailer has created beauty products, a previous limited-edition line was overseen by makeup artist Pat McGrath.

The new Zara Beauty collection launched globally on May 12 with a permanent dedicated space in selected stores, with other locations given access to purchase online.

Now available online for purchase in New Zealand, prices for the collection range from NZ$6.50 for a single eyeshadow refill pan to NZ$24.90 for lipstick and NZ$25.90, so far the most expensive item, for a large powder brush.

Valentino makeup is on the way

Luxury fashion house Valentino is launching a makeup collection. 

Famed for its dramatic, red-carpet gowns and sought-after, Rockstud-adorned accessories, Italian fashion house Valentino has announced it will be launching a makeup collection in August. 

According to the brand, the line will offer a complete range of makeup from day one, including 50 lipsticks in different textures, foundation that comes in 40 shades and numerous eye products. Each of the lipsticks and palettes will be refillable. 

Conceived by Pierpaolo Piccioli, creative director of Maison Valentino, the line has been designed to offer versatile multi-use, multi-finish products with ‘experimental’ formulas that prioritise freedom of expression and individuality.  

For luxury fashion brands a fragrance off-shoot – which Valentino also has – is no longer enough, and a well-stocked beauty collection is becoming an essential addition to sit alongside its fashion and accessory offerings. Recent makeup launches include Gucci’s selection of foundations, lipsticks and more and Hermes lipstick collection.

 

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“Valentino Beauty is human beauty, a couture makeup open to all genders, ages, and cultures,” the fashion house explained in a statement.

This belief is likely to be expressed in the collection’s first campaign photographed by Piccioli himself and said to feature ‘16 eclectic talents’.

“Beauty is a complexity resolved through love,” muses Piccioli in the announcement.

“Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity. Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection.”

Set to be unveiled at the end of this month in London and launched globally from August, no date has yet been set for its release in New Zealand.