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Your eyebrows could be the key to staying young

Put down that youth-restoring serum that promises to rewind the clock: finessing your eyebrows could be the secret to making you look youthful.

A recent study published in Frontiers in Psychology (you can view it here) found that facial features, such as lips and eyebrows, stand out less as we get older. As part of the study, researchers analysed 763 photos of make-up free women aged between 20 and 80 with various skin tones. A computer programme then analysed facial contrast – how much eyes, lips and eyebrows stand out due to differences in light and darkness with the surrounding skin. It turns out, people with stronger facial contrast are perceived as younger.

Researchers then created Photoshopped versions of some of the images using different levels of contrasts.  The new images were shown to a group of volunteers who were asked to identify the younger-looking face. According to the group, the high-contrast face was chosen as the younger of the two nearly 80 percent of the time.

The researchers believe that using cosmetics to darken and enhance features would replicate the same results. Co-author Richard Russell, associate professor of psychology at Gettysburg College, told Time “The way we manipulated features in the photos was very similar to what you’d do with makeup, and I would be surprised if you couldn’t get similar effects,” says. “We know that lips get less red with age and eyebrows get lighter, for instance, and those are both things that you could address with makeup if you wanted.”

All the more reason to start perfecting your brow game, we say. Take a look at three of our faves for doing just that in the gallery below.

Gigi Hadid’s Maybelline collab coming to New Zealand

It girl and model of the moment, Gigi Hadid, can add another string to her bow, after teaming up with Maybelline to create a limited-edition collection.

The Gigi x Maybelline collection has been over a year in the making and will land in New Zealand in December, just in time for Christmas and two months after it was launched in the UK and USA.

This collection of limited edition products, exclusive to Farmers stores nationwide, provides an all-in-one Jetsetter travel palette designed by Gigi and all the tools needed to create two iconic Gigi Looks in a New York minute – West Coast Glow and East Coast Glam.

Discover our favourite pieces from the collection below. 

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