Waterless beauty products that help minimise water waste

On World Water Day these beauty products help minimise water waste.

Among key beauty trends that will make an impact this year, you might be surprised to learn water consideration is near the top of the list. 

Globally, water is well on its way to becoming a precious commodity as consumption and climate change outstrips supply.

As we all become more conscious of these challenges and adapt our habits to address them, so too beauty brands are adressing the way they manufacture and formulate products to limit their dependence on water.

As we mark World World Water Day, we consider the importance of fresh water and its importance to our home and family life, our livelihoods, cultural practices, wellbeing, and local environment. With this year’s theme of ‘Valuing water’ it’s a good time to look at the ways we contribute to unnecessary wastage. 

Waterless beauty products have been around for years – consider the way bar soap has been used for generations, but fell out of favour before its recent return! However the variety of products and their uses continue to grow and brands innovate to find waterless and limited water solutions. 

There are two areas to consider: 

  1. Water is one of the most common ingredients in beauty product formulation. It is often used as a filler as its cheaply available, but can also help with texture and performance, making products nice to use and easier to spread. 
  2. Water consumption necessary to use each product, particularly relevant in regards to shower and bath-related beauty items  A study by Watercare on water use in Auckland found that people typically use between 140 and 175 litres of water a day. The biggest portion of that (27%) was in the shower. 

With these challenges to consider, brands are acknowledging increased demand and addressing accountability, with new water targets as part of their sustainability plans as well as innovating products that need less water to formulate or in the process of using.  Effective anhydrous products (products that contain no water) can take many forms, such as cleansing balms, moisturizing oils, body butters, pressed serums and dry masks.

Here are 5 of the best:

Ethique Pinkalicious Shampoo bar, $22

Solid beauty bars are one of the most visible and popular ways to minimise waste. According to Kiwi beauty brand Ethique, a leader in the category, an average shampoo or body wash can be made of up to 80 percent water. Conditioner is even higher at up to 95 percent. Using solid bars to clean and condition your hair in the shower not only minimises water waste but cuts down plastic too. According to the brand you will save at least 3 plastic bottles and 2750mls of water with one bar. 

Dermalogica Daily Superfoliant, $112

Similarly powder cleansers and exfoliants that negate the use of water in formulation continue to gain favor. They are much lighter to package and ship and have skin benefits too. Some active ingredients can deteriorate over time when mixed with water so in powder form they retain their potency until activated. Water free products also often don’t require preservatives to ward off bacteria that can sometimes thrive with water-based products. This powder exfoliant resurfaces and deep cleanses skin and wards off daily pollution build up with Activated Binchotan Charcoal, Niacinamide, Red Algae and Tara Fruit Extract. 

Two Birds Beauty Replenish & Repair Bio Retinol Serum, $79

Not only are face and body oils incredibly nourishing for skin with essential fatty acids and lipids close to those our skin makes naturally, they’re easy to formulate without using water. This lightweight serum-oil hybrid is designed to soothe, repair and protect your complexion.

Living Proof Perfect Hair Day Dry Shampoo, $61

Showers use 10 to 20 litres of water every minute. There are a few ways you can minimise this excess waste. Install a showerhead with increased water efficiency, limit your showers to no more than 4 minutes, or ditch the shower altogether! We jest, but by using a dry shampoo to increase the number of days in between washing your hair you’ll be consuming significantly less water. This award-winning formula absorbs oil, sweat and odour from hair in just 30 seconds without leaving behind visible residue meaning you can get away with going another day before washing. Just spray into you roots and leave for 30 seconds before massaging in with your fingertips. 

Benamor Rose Amelie Soap, $15

Ditch the body wash and switch to a classic bar soap in the shower instead. Soaps have come a long way – this isn’t an old-fashioned lump of lard, it’s full of gentle, hydrating botanical oils. While some water is used in the formulation of bar soaps it is minimal compared to equivalent liquid products.

Super serums combine the best of nature and science for glowing, healthy skin

Snowberry cuts through the natural skincare hype with innovative ingredients that deliver on reducing wrinkles and boosting your glow

When it comes to selecting skincare, many products fall into one of two categories. Beautiful sensorial products made with clean, natural, plant-based ingredients, or those that contain scientifically-proven active ingredients that are known to bring a real improvement to the condition and appearance of your skin.

Snowberry, though, has forged a space largely its own with products that deliver on both accounts. You get desirable natural ingredients, as well as proof you’re not just throwing money down the drain. 

The respected Kiwi skincare brand is now well-known for its commitment to bringing the best of nature and science together to encourage healthy and resilient skin that resists premature signs of ageing. Research by Snowberry scientist Dr Travis Badenhorst, in conjunction with Auckland University’s School of Pharmacy around peptides and how they are delivered and absorbed to improve skin, has been widely reported on. The company also has its act together environmentally, leading the way with robust carbon neutral and sustainability policies. 

Super serums with astounding proven results

Curious about where to start? All skin types will gain a smoothing, hydrating, glowing boost from the fantastic New Radiance Face Serum. The lightweight, quick-to-sink-in serum boasts both local Kanuka honey extract and hyaluronic acid as well as anti-aging peptide powerhouseCuPEP™ Copper Tripeptide complex. The serum has been proven by independent pharmaceutical level trials including an 8-week Gold Standard Clinical trial to effectively firm skin and reduce the appearance of lines by an average of 25.6%. That impressive result was significant enough to be published in The Journal of Anti-Aging Science and Snowberry was invited to present the results at the 23rd World Congress of Dermatology. For the uninitiated, that’s like the Olympics for skincare!

Another hero? The multi-functional, Youth Renewing Face Serum. It contains Snowberry’s trademarked eProlex™ peptide complex with the same world-first delivery system as Cu-Pep™, but boosted with two additional peptides. The effective mix is designed to target and work on different areas of the skin helping improve it’s protective barrier function, firming and reducing the appearance of lines and wrinkles.

Of course it’s loaded with natural goodness too, like Harakeke seed oil, rich in essential fatty acids Omegas 3 and 6 to condition the skin and Totarol, an NZ-developed, super antioxidant, stronger even than Vitamin E, that takes down free radicals linked to skin ageing. There’s also a host of vitamins being raved about everywhere in skin care right now, including potent and rejuvenating Niacinamide (Vitamin B3), Ascorbic Acid (Vitamin C), and Tocopherol (Vitamin E). Youth Renewing Face Serum also received impressive results in a 8 week Gold Standard Clinical trial including 4.5 times less wrinkle volume compared with the control treatment.

Snowberry Gardens north of Auckland, where key ingredients for Snowberry’s skincare are cultivated. 

Considered natural ingredients

Each of Snowberry’s considerable selection of skincare products are designed and formulated to help to counter one or more of the six enemies of radiant skin: free-radical damage, metalloproteinase activity, glycation, dehydration, inflammation and discolouration.

They also contain hand-picked botanicals that help fight these challenges, purpose-grown at the brand’s dedicated 22-hectare Snowberry Gardens in Wellsford, north of Auckland.

The land sustains more than 8,000 native New Zealand rainforest plants including the Puka tree, cultivated to produce emollients and antioxidants and Harakeke (NZ flax) that provides powerful, natural moisturising and hydrating properties.

Snowberry Gardens is a key part of the brand’s bio-discovery programme, in which it has committed to developing new-to-the-world, anti-ageing skincare bio-actives from New Zealand. 

Environmental credentials

The serums are just two reasons to love Snowberry, and there are plenty more products to effectively cleanse, nourish and treat skin besides. But if you needed any more convincing, how about the fact it’s the first New Zealand skin care company to achieve carboNZeroCertâ„¢ certification for each of its products? A commitment to preserving the natural beauty of New Zealand and leaving the world a better place confirms Snowberry as the perfect choice for both the considered consumer, and the beauty addict!

  • For more on Snowberry’s industry-leading skincare, visit