Step aside, Chris. The “original Hemsworth”, Luke Hemsworth, is the new star of the Federal Government’s multimillion-dollar Dundee campaign.
Westworld star, Luke Hemsworth is the newest face for the Dundee ad for Tourism Australia and who could be better for representing the country than “The Original Hemsworth” himself?
Well, it all depends on who you ask. Hemsworth says his friends back home actually gave him a “little bit of shtick” for the quote. “They had a good laugh,” he jokes.
The ad is the next phase of the $36 million Dundee campaign and stars Aussie actor Luke Hemsworth, or the ‘original’ Hemsworth, as he’s referred to in the ad.
Dressed in Crocodile Dundee-esque khaki, the oldest Hemsworth brother, to Thor’s Chris and The Hunger Games’ Liam Hemsworth, describes Australia as one giant unexplored movie set.
“The movie almost took the world by storm and now you can visit the set, all three million square miles of it,” he said.
“I’m no stranger to movie sets but even I haven’t been on a set like this before.”
The ad includes footage of the Great Ocean Road, Sydney Harbour, Freycinet, the Great Barrier Reef and WA beauty spots Cottesloe Beach and Ningaloo Reef.
Hemsworth champions the “epic” scenery and “incredible” catering before encouraging visitors to “come say g’day”.
Federal Tourism Minister Simon Birmingham says the reaction to that was “huge” and the video was view by more than 100 million people.
“It drove massive hits to the Australia.com website. This is about building tourism visitation from the US,” he says.
Luke’s close ties to his family and their shared love of their native country is actually what inspired the star to become a part of the hilarious ad campaign. “Australia holds a very sort of dear spot in my heart, our families heart, we sort of have a lot of connections to that part of the world,” he says.