Bollywood filmmaker Ram Gopal Varma’s Phoonk 2, a sequel to his 2008 film of the same name, is about an evil spirit that traumatises a family.
“Anyone who says the movie cannot scare him is going to be put in a theatre by himself,” Varma told reporters in Mumbai.
The film fan who steps up to the challenge will be wired up to a heart-monitoring machine as well as a camera that ensures they keep their eyes open during the whole movie.
Readings from the machines will be shown live on a screen outside the cinema and if the contestant succeeds, they will win 500,000 rupees (AUS$12,000).
Varma issued a similar challenge ahead of the release of the original Phoonk, but the promotion was pulled after allegations the selection process was rigged.