That’s what Rosamund Pike declares at the beginning of the new film released to launch Dior’s latest accessory, the D-Journey.
Calling to mind infomercials of days gone by, the film is a parody that highlights the assets of the new must-have bag, which Dior describes as “the ideal companion combining glamour and freedom of movement”.
Also playing along are Indian star Sonam Kapoor in the role of an overwhelmed editor-in-
Created by Maria Grazia Chiuri for the Dior spring-summer 2025 ready-to-wear collection, Dior presents the new creation as infinitely versatile and incomparably practical.
“In a world brimming with responsibilities, it’s easy for things to get out of hand. That’s why you need our D-Journey, the most intuitive accessory ever created.”
Watch the film here:
