Sign in/Register

Violette named Guerlain’s creative director of makeup

By MiNDFOOD

She’s no stranger to the beauty industry, but it’s still somewhat of a surprise makeup artist and influencer Violette has been named Creative Director of Makeup for Guerlain.

The French-born, Brooklyn-­based creative recently launched her own vegan beauty brand Violette_FR, capitalising on her very specific blend of Parisian chic and daring creativity. The small line offers makeup, skin care, fragrance, and haircare products and launched in April. 

However her just-announced new partnership with Guerlain will see her also lend her expertise and ideas to the storied French beauty giant for upcoming releases and makeup collections. On her Instagram she announced the collaboration saying she was ‘humbled and honored’ to have been asked to work with the brand, saying the pairing wouldn’t “take anything away from my own brand, my baby, which is my everything. This new project is an opportunity to spread my creativity, have access to their incredible legacy, and bring me a bit closer to France, a place that fills me with infinite inspiration.”

 

View this post on Instagram

 

A post shared by Violette (@violette_fr)

Violette is bringing significant experience beyond informative and playful Instagram posts and YouTube tutorials to the table, having collaborated with major beauty houses since the beginning of her career including previous successful stints with Dior as a Makeup Designer and more recently with Estée Lauder, where she held the post of Global Beauty Director in 2017 at just 33 years old.

Her appeal has long lay in a relaxed approach to makeup, encouraging her followers to enjoy and experiment, but not to get too caught up in achieving perfection. 

It’s this approach she is bringing to her work with Guerlain, offering a modern touch and innovation to a brand with a more than 190-year history. 

“I’m so happy to be joining an iconic House with such a rich heritage, where I can pass Guerlain’s values in makeup on to a new generation and share it with those who, no matter their gender, celebrate beauty today and will celebrate it tomorrow,” she said in a statement as the collaboration was announced. 

The 37-year old explained her history with the brand saying it “My story with Guerlain is really the story of my femininity.”

“As a little girl, Météorites (Guerlain’s iconic complexion-balancing face powder) with its little pastel-coloured pearls for the complexion had a real aesthetic impact on me. I’d stare at the box fascinated, I couldn’t wait to become a woman. I pictured myself at my dressing table putting on lipstick, perfume and dipping a brush into these incredible Météorites. Today, I’ve been invited to write the next chapter in Guerlain’s history as Director of Makeup. That’s the magic of beauty.”

SHARE THIS ARTICLE

BECOME A MiNDFOOD SUBSCRIBER TODAY

Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe.