Famed for it’s colourful lingerie and glamourous runway shows, US underwear brand Victoria’s Secret has opened its first full-format store in New Zealand.
The challenge for shoppers is that you’ll need to be on your way out of the country to shop the selection of bras, sleepwear, body products and perfumes.
The new store is located in Auckland Airport’s international terminal, with shoppers finding the store located airside (after security) in the international departures area alongside Auckland Duty Free.
While Victoria’s Secret previously operated a smaller concept store at Auckland Airport from 2015–2019, that space only offered accessories and beauty products. Now, the selection includes its famous underwear, including signature bras, a range of lingerie in delicate lace, silky textures and versatile silhouettes as well as relaxing downtime outfits, sleepwear, accessories, swimwear, beauty and fragrance.
The first collection to drop is the Spring/Summer 2026 range, in line with arrivals now landing in stores in the US.
The brand’s sweet and indulgent perfumes will also be on offer, including popular scents Very Sexy Eau de Parfum and Bombshell Eau de Parfum, Victoria’s Secret’s number one bestseller in its home country.
Founded in 1977 in San Francisco, Victoria’s Secret became hugely popular in America through the 90s and 2000s with glossy catalogues and high-profile runway shows such as the televised Victoria’s Secret Fashion Show featuring supermodels known as Victoria’s Secret ‘Angels’.
Former brand icons Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel were among the most high-profile Angels, famed for walking the runway in the brand’s lingerie, accessorised with ornate angel wings.
