Lingerie brand Victoriaâs Secret has responded to criticism over its lack of diversity amongst its models with a new campaign.
The campaign for the Spring 2020 âBody by Victoriaâ line features models of all shapes, sizes, and ages.
The brandâs first openly transgender model has posed for the campaign too – 23-year-old Valentina Sampaio.
The photographs were shot by Helena Christensen, 51, who also modelled for the campaign. She was joined by another VS veteran, 49-year-old Daniela Pestova.
Plus-size models Candice Huffine and Solange van Doorn feature alongside familiar Victoriaâs Secret faces such as Joan Smalls, Jasmine Tookes and Barbara Palvin.
The new campaign is part of an image overhaul for the brand, which has been criticised for only featuring young, thin and cisgender models in its catalogues and on runways.
In 2019, the annual Victoriaâs Secret fashion show was cancelled as the company prepared to âevolve the marketingâ of the brand.
For years the show had been a frustration of many, including consumers, commentators and even models. Former Angel Karlie Kloss quit the show in the name of feminism and the outdated concept of what beauty was.
Victoria’s Secret’s former Chief Marketing Officer created controversy when he said there was âno roomâ for plus-size models on their runway and that he would not cast transgender models in an interview with Vogue.com.
And the L Brands companyâs founder and CEO Leslie Wexner was tied to disgraced financier Jeffrey Epstein. Epstein was Wexnerâs former personal money manager and a trustee of the Wexner Foundation, Wexnerâs charitable group based Ohio.