Luxury fashion house Valentino is launching a makeup collection.
Famed for its dramatic, red-carpet gowns and sought-after, Rockstud-adorned accessories, Italian fashion house Valentino has announced it will be launching a makeup collection in August.
According to the brand, the line will offer a complete range of makeup from day one, including 50 lipsticks in different textures, foundation that comes in 40 shades and numerous eye products. Each of the lipsticks and palettes will be refillable.
Conceived by Pierpaolo Piccioli, creative director of Maison Valentino, the line has been designed to offer versatile multi-use, multi-finish products with ‘experimental’ formulas that prioritise freedom of expression and individuality.
For luxury fashion brands a fragrance off-shoot – which Valentino also has – is no longer enough, and a well-stocked beauty collection is becoming an essential addition to sit alongside its fashion and accessory offerings. Recent makeup launches include Gucci’s selection of foundations, lipsticks and more and Hermes lipstick collection.
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“Valentino Beauty is human beauty, a couture makeup open to all genders, ages, and cultures,” the fashion house explained in a statement.
This belief is likely to be expressed in the collection’s first campaign photographed by Piccioli himself and said to feature ‘16 eclectic talents’.
“Beauty is a complexity resolved through love,” muses Piccioli in the announcement.
“Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity. Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection.”
Set to be unveiled at the end of this month in London and launched globally from August, no date has yet been set for its release in New Zealand.
