While it’s fair to say minimalist skin is the overarching trend for the season, maximalist colour is also very much on the beauty radar right now.
With Pantone announcing ‘Very Peri’, a ‘dynamic periwinkle blue hue with a vivifying violet red undertone’ as it’s colour of 2022, and trend forecasting firm WGSN and color specialist Coloro naming Digital Lavender incoming as the color of the year for 2023, purples are influential everywhere this year, including in makeup.
Gee Pikinga, Makeup Director for Maybelline NZ, confirms that while warm-tone hues have had a moment, they need to make way for playful and expressive cool-toned makeup – especially when it comes to the eyes.
“We’ve seen a wave of popularity of tones from the ‘gold-orange’ spectrum the past few years, with terracotta, coral and marigolds inspiring eye collections, followed by reds, plums and red-browns having their moment. It felt that most neutrals were warm, and many still favour this colour palette. But cool tones are definitely coming back into fashion,” Pikinga says.
The season’s best hues: Byredo Colour Stick in Mesolithic; Revlon Revlon ColorStay Day to Night Eyeshadow Quad in Gorgeous; MECCA MAX Zoom Liner in Canary; Maybelline Tattoo Gel Liner in Intense Green; MAC Cosmetics Eyeshadow in Cobalt.
“Sultry blues in navy and ink tones and playful use of purples. Silver metallics are being favoured over the golds and champagnes of the past few years, and even shades of green, whether it be khaki, sage or emerald are adorning eyes.”
MECCA’s Creative Director Marita Burke says bright pastels are also still on trend and they are easier to adopt than you might think.
“We expect coloured liners to continue to rise in popularity,” she says. “Unexpected colours of lavender, baby blue and canary yellow, similar to those in the Mecca Max Zoom Liner range, will be big.”
