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Spring clean your beauty routine

As the seasons change so should our beauty regimen. The shift from cold to warm weather means the products and procedures we rely on during winter are no longer the best option for our hair and skin. Get the most out of your hair and skin by adjusting your beauty rituals with the following tips.

Burning Up

The most important change you should implement is the daily application of sun protection. Sunburn is the biggest damager to skin, advancing the ageing process and often result in a tough, leathery appearance. Applying sunscreen every morning – and reapplying if necessary – should become an essential part of your beauty regime. As well as wearing a high SPF sunscreen in top of  your usual coverage, you can swap foundation for a tinted sunscreen or BB cream. These products have the added benefit of providing a more natural look for spring and summer. Remember also to wear an SPF lip balm to prevent chapped, cracked lips.

 

Changing the game

Switching your moisturisers and serums as the season changes is also important. In winter our skin is subject to dryness and flakiness, while in spring the complexion brightens with the release of natural oils. The heavy moisturiser you use during winter won’t be as effective in the warmer months, so swap it for a light moisturiser which tones and smooths the skin. Complement it with an energising serum and you’ll have bright, healthy skin in no time!

 

Hair Love

Just like our skin, our hair also needs attention coming into spring. It’s a good idea to have a general tidy-up at your hair salon and remove any split ends to start the season afresh. Winter tends to dry the hair out, so a hydrating treatment is the best way to enliven your hair and get it looking and feeling healthy. Additionally, pay attention to the everyday condition of your hair more during spring. The added humidity in the air causes sweat, so washing your hair more often than usual may be necessary. Avoid washing it nightly, however, as this strips away natural oils.

Vitamin Boost

Your beauty regime should cover everything from the inside-out. Increase your intake of certain vitamins as we move into September to nourish the hair and skin and aid body function and wellness. Upping your dosage of vitamins C, D, B6 and E will help the body grow and repair tissue, improve skin texture and brain function, boost hair and eye health and increase energy levels.

 

 

Skin scrub

It’s easy to forget exfoliating during spring and summer – but don’t let yourself slack off. Your skin still needs to be exfoliated, just not as often. Exfoliating as we enter spring is especially important as it allows you to shave off all that dry winter skin. After this initial treatment, cut back to one or two times a week for healthy, smooth skin.

 

Hydration Burst

Many common issues with the body and skin are a result of dehydration. These include stress, tiredness, a lack of energy and slack, dry, dull or lined skin. To get that radiant spring glow, your skin and body needs to be hydrated. Drinking large amounts of water every day flushes out nasty toxins and is the best way to hydrate the skin and body.  2 litres is the recommended daily intake of water, but for best results consult your doctor.

 

 

Authenticity is at the heart of Cathy Pope’s new campaign

New Zealand jewellery designer Cathy Pope has been making handcrafted, ethicall -manufactured gemstone jewellery for years. Her new campaign, Real Women, Real Words, features Cathy Pope customers in twenty portraits and interviews. MiNDFOOD STYLE caught up with Cathy to discuss the meaning behind the campaign.

 

Your campaign is all about celebrating real women. Why is authenticity important to you and your brand?

Authenticity is so important because I feel an obligation to my customers to represent who they are, as well as make my imagery relatable and inspiring.

You use real women who are customers of Cathy Pope Jewellery, as opposed to models. How did you select the women for the campaign?

I use a combination of real women and professional models throughout the year. I choose professional models for brand campaigns for new collections, as the imagery has a wider and more commercial value. I use real-life women who are authentic wearers of the jewellery for more editorial type shoots throughout the year, and these are women who I know as friends mainly. They have to have that special something, though, and I guess in my 20 years of experience as a costume designer and stylist I have a pretty good eye at casting the right type of person. There’s usually a certain cheekiness, twinkle in their eye, sparkly personality and ease with themselves that transfers well in photos – it’s intangible but I know it when I see it.

As well as photographing the women, your campaign shares their personal stories. What was the inspiration for including their stories as well as their images?

I really wanted the portraits of the women to sit next to their own words, almost as if the images are speaking. I asked them questions that I was interested in hearing the answers to. They were quite personal and it was up to each woman how deep they went – luckily for me they went quite deep and were incredibly honest, which made for sombre and happy answers.

The concept of authenticity and “realness” applies to your jewellery itself. You make ethical, limited edition jewellery instead of using mass production methods. What inspired you to take this path?

It all started with what I prefer to wear as a woman myself. I prefer jewellery that isn’t mass produced because I like having a certain individuality about my style. I also like wearing and working with natural gemstones which are created from the earth and I make many pieces in New Zealand as well as manufacturing in a small, ethical factory that I visit each year in India. I could mass produce in China if I wanted to, but I would lose a lot of creative control, have manufacturing headaches, issues with quality and would lose overall control and trust in my processes. I’m happier with things as they are. I’m still able to grow as a small business and maintain the values that are so important to me.

You talk about connecting with other people through jewellery. Do you think this concept applies in a broader sense to fashion? How are fashion and jewellery influencing factors in people’s relationships and experiences?

I guess at the end of the day you’re most likely to connect with customers who enjoy your fashion and jewellery than anyone else. I feel that jewellery has more meaning and sentimentality than clothing, especially if it’s not cheap and throwaway. Clothing is more finite as it’s mostly dictated by fashion and trends. It will eventually physically perish, but jewellery has longevity which enables a more intimate relationship that lasts longer and perhaps evokes more feelings and memories.

Do you have a favourite piece from the collection?

My current favourite new pieces are the bright agate earrings in the StoneStruck collection. They’re such a bold statement and I love that there’s more gemstone than metal. They’re light and easy to wear and always turn heads.

The new collection contains a number of statement pieces. What was the driving factor behind this?

When I saw these gemstones last year I just fell in love with the patterns and bright colours, and designing very simple settings around them seemed like the perfect frame. Simple, elegant and bold – all the things I love in jewellery design.

Your jewellery is completely designed in New Zealand. Do you connect the local to the authentic? Does being 100% NZ-designed make your jewellery the perfect fit for these women because in a sense it is also “real”?

My jewellery is designed for the modern women in mind, and she’s an international woman. I imagine that the New Zealand women I spend most of my time with are my first point of reference, but my designs are also aspirational and researched so exposure to international designs has some influence.

 

 

Visit Cathy Pope’s website to view her jewellery.

 

 

 

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