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Trade Secrets

By Nicole Saunders

Trade Secrets

With almost 20 years in the industry, Smashbox’s global pro lead artist, Lori Taylor, may be a walking, talking encyclopedia where all things beauty are concerned. Yet the talented make-up artist who’s worked with everyone from Sandra Bullock to pop star Bruno Mars says she’s all about make-up that’s easy to understand. “Gorgeous make-up can prepare you for any situation,” an exuberant Taylor exclaims. “There’s no ‘one fits size all’ with make-up,” she goes on to explain. “What’s good on one face shape doesn’t necessarily look good on the next. I want to empower women to be their own best make-up artist.”  We sit down with the queen of Smashbox and get her thoughts on the future of beauty and ageing gracefully.

AGEING

“I want to look fresh, I want to look youthful. I definitely don’t want to look like I did back in my 20s. I want to use make-up to enhance my look. Helen Mirren, Jane Fonda, Meryl Streep – look at them. They are so great and they still look like themselves.”

SOCIAL MEDIA

“It has shone a spotlight on beauty and women are much more aware. Before social media, you used to have to explain everything as a make-up artist, but now women come armed with a list: they can tell you exactly what they want.”

THE FUTURE

“We’re starting to really see ‘no make-up’ make-up. Soon no one will know that you didn’t just wake up like that.”

TECHNOLOGY

“Technology has changed beauty so much; the make-up we are using now is nothing like the make-up that our mothers were using. Everything is sheer but still offers coverage, is lightweight but still enhancing. It’s so different. We’re going to see apps and technology change how we purchase and look at make-up.”

TRENDS

“Follow the red carpet; it’s where you can pick out all the wearable beauty trends. Think fresh, nude, pinky and ethereal. As for the smokey eye, it’s not going anywhere but these days we’re doing it with a wash of colour, less liner and more smudged shadow under

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