With almost 20 years in the industry, Smashboxâs global pro lead artist, Lori Taylor, may be a walking, talking encyclopedia where all things beauty are concerned. Yet the talented make-up artist whoâs worked with everyone from Sandra Bullock to pop star Bruno Mars says sheâs all about make-up thatâs easy to understand.Â âGorgeous make-up can prepare you for any situation,â an exuberant Taylor exclaims. âThereâs no âone fits size allâ with make-up,â she goes on to explain.Â âWhatâs good on one face shape doesnât necessarily look good on the next. I want to empower women to be their own best make-up artist.” Â WeÂ sit down with the queen of Smashbox and get her thoughts onÂ the future of beauty and ageing gracefully.
âI want to look fresh, I want to look youthful. I definitely donât want to look like I did back in my 20s. I want to use make-up to enhance my look. Helen Mirren, Jane Fonda, Meryl Streep â look at them. They are so great and they still look like themselves.â
âIt has shone a spotlight on beauty and women are much more aware. Before social media, you used to have to explain everything as a make-up artist, but now women come armed with a list: they can tell you exactly what they want.â
âWeâre starting to really see âno make-upâ make-up. Soon no one will know that you didnât just wake up like that.â
âTechnology has changed beauty so much; the make-up we are using now is nothing like the make-up that our mothers were using. Everything is sheer but still offers coverage, is lightweight but still enhancing. Itâs so different. Weâre going to see apps and technology change how we purchase and look at make-up.â
âFollow the red carpet; itâs where you can pick out all the wearable beauty trends. Think fresh, nude, pinky and ethereal. As for the smokey eye, itâs not going anywhere but these days weâre doing it with a wash of colour, less liner and more smudged shadow under