Tommy Hilfiger Introduces In-Store VR Headsets

Move over hardcore gamers – if Tommy Hilfiger’s move is anything to go by, fashionistas will be embracing virtual reality tech soon enough. The iconic American designer has become the first first fashion designer to introduce virtual reality headsets into stores.

Thanks to the Samsung GearVR Headset, visitors to Tommy Hilfiger boutiques will be transported to front-row seat at the designers Fall/Winter 2015 fashion show. “Through virtual reality, we’re now able to bring our one-of-a-kind fashion show to the retail setting,” said Tommy Hilfiger. “From the incredible set and music to exclusive backstage moments, consumers will be able to watch the clothes move and see the collection in the original show environment – it’s a compelling and interesting elevation of the traditional shopping experience.”

The Tommy Hilfiger VR experience will be available in the following boutiques: London, Amsterdam, Dusseldorf, Milan, Florence, Zurich, Paris and Moscow. The concept will also launch in Selfridges, London’s iconic department store.


Iconic English Milliner to Attend Melbourne Cup

Emirates will be hosting one of the biggest names in millinery at this year’s Melbourne Spring Racing Carnival. Iconic English Milliner, Stephen Jones OBE, will attend the Emirates Marquee on Derby Day, Emirates Melbourne Cup Day and Oaks Day, to unveil a breathtaking display of iconic headwear from his career. “My selection of headwear, handpicked for display in the Emirates Marquee, really is a fun representation of some of my key pieces, shipped over especially from my workshop in Covent Garden, London,” Jones says.

Jones, who’s considered one of the world’s most influential milliners, has designed for the Royal family including Queen Elizabeth II and Princess Diana, as well as for celebrities such as BeyoncĂ©, Rihanna, Kylie Minogue, Madonna, and Nicole Kidman. As well as designing for his star-studded clientele, Jones has created hats for the catwalk shows of leading fashion designers including John Galliano and Vivienne Westwood.