Tom Ford opens first stand-alone beauty boutique

Tom Ford Beauty fans who are headed for London can rejoice as the luxurious beauty brand has opened its first standalone boutique in historic Convent Garden.

In true Tom Ford style, the boutique is as glamorous as retail spaces come with floating white marble slabs showcasing some of the world’s most sought-after cosmetics and fragrances.


The ground floor is home to the Color Room which is dedicated to the latest launches, covetable colours and augmented reality. You’ll be able to virtually try on all the shades from Tom Ford’s lip colour collection. Close by you can discover Tom Ford’s personal scent laboratory which is set to change the way we experience and try the fragrance.

No Tom Ford Beauty experience would be complete without a private make-up room dedicated to personalised make-up services where you’ll be able to experience a number of appointment-only services which can be booked online and in-store. Learn how to create and style your own fragrance collection or discover Tom Ford’s Shade and Illuminate philosophy for a flawless complexion.

Men haven’t been forgotten either with a dedicated grooming room where guests can experience the Tom Ford for Men collection. Exclusive grooming services including a beard trim, express facial and close-cut wet shave can be booked online or in-store.


7 Shoes You Need For Summer

For all of us, shoes are the first step of our next adventure. What awaits us after this is moments. These moments have inspired Merchant 1948’s Spring/Summer ’17 campaign, #MerchantMoments.

With new styles landing in-store and online on a weekly basis, there’s no shortage of options to get your footwear sorted for summer. Nonetheless, we’ve rounded up seven of our fave new-season pairs in the gallery below.

Head in-store or online to to discover these styles and more, and follow @Merchant1948 to stay up-to-date with the latest drops.