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Tiffany & Co. unveils transformed New York City flagship


Tiffany & Co. unveils transformed New York City flagship
Tiffany & Co. has unveiled its redesigned New York City flagship at 57th Street and Fifth Avenue.

The newly transformed store, now known as ‘The Landmark’, reintroduces the world to a new Tiffany & Co.

One of the largest stores in Manhattan, highlights include custom artwork, never-before-seen jewels and immersive displays.

The Landmark marks the luxury retail institution’s first holistic renovation of the store since it first opened its doors in 1940.

“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House,” says Anthony Ledru, President and Chief Executive Officer, Tiffany & Co.

“Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewellery store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design.

“It sets a new bar for luxury retail on a global scale.”

Opposing forces define the transformation: old and new, past and future, hidden and revealed treasures.

Paying homage to the building’s iconic original structure, the façade with its Atlas statue and clock above the revolving doors was refurbished to honour its original design, while the interiors have been completely reimagined into a new world of wonders.


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