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Tiffany & Co. celebrates global launch of Tiffany Lock collection

By MiNDFOOD

Tiffany & Co. celebrates global launch of Tiffany Lock collection
Tiffany & Co. has announced the global launch of its latest jewellery collection, Tiffany Lock.

Defined by clean lines and a breakthrough clasp mechanism that took over a year to develop, the collection offers a bold visual statement about the personal bonds with others and how these bonds inform who we are.

The current offering of Lock bangles debuted in the U.S. in September, but the global launch brings an array of rings, earrings and pendants in rose gold to the brand, with multiple colourways debuting later in the year.

The new Tiffany Lock campaign features K-pop superstar ROSÉ from girl group BLACKPINK. As a Tiffany & Co. House ambassador, ROSÉ is styled in sparkling diamond Lock bangles, highlighting the versatility of the designs and the powerful style statement each design makes.

Together with the male talent featured in the new Lock campaign, ROSÉ captures the inclusive spirit of Tiffany’s first all-gender jewellery collection.

The collection is available at Tiffany & Co. stores worldwide and on Tiffany.com.

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