Beauty trends evolve quickly these days and brands and beauty enthusiasts (that’s us!) alike are all clamoring to embrace the next big thing.
Signposting the way are trend forecasters, that take into account social and cultural influences that are having an impact on the way we engage with beauty.
That includes things like what we’re posting about on social media, the brands we’re searching for online and even how the state of the economy changes the way we shop and the frequency we do it.
Trendalytics is a company that predicts future trends by analysing millions of data points across search, social media, and e-commerce. Giving a look at what we may expect to be big in 2023, the company just released its 2023 Beauty Forecast.
The report offers three over arching trends:
New Natural
Extending our embrace of all things clean and natural – including a simplified makeup look – Trendalytics points to an understated, botanically-based ‘skin-first’ trend continuing into 2023.
“Charaterized by hydrating formulas and a fresh colour palette New Natural finds beauty from within,” says the report. “A focus on inclusivity and enhancing what makes us unique brings this evolved clean look to life.””
It points to the growing popularity of products like hydration drops, illuminating foundation, lip glow oils, and ice globes, all of which “focus on enhancing the wearer’s natural beauty.”
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Nocturne
With a rebellious grungy-cool vibe, this trend draws influence from diversity, nightlife and staying out late.
“At the intersection of Night Luxe and Indie Sleaze, Nocturne celebrates the unadulterated expression of city nightlife,” says the report. “Channeling Tumblr-era grunge and nostalgic glamour, it finds beauty in all that happens after dark.”
Buzz cuts, glitter hair and eyeshadow sticks are among related looks the forcaster reports have jumped in interest since last year.
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Futura
As beauty begins to embrace the metaverse, the metaverse influences the looks we love.
“Beauty enters the metaverse unhindered by physical constraints. Holographic finishes, graphic liner and advanced application methods are bought to the forefront as we learn to expect the unexpected.”
The report point to the embrace of digital offerings by brands including NARS, Clinique and E.l.f. as a hint of what’s to come as well as brands offering the idea of ‘escape’ with their products – even in a surreal manner.
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