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This sought-after celebrity lip treatment is a best seller – here’s why

By Megan Bedford

This sought-after celebrity lip treatment is a best seller – here’s why
There are few beauty products as sought-after as a certain glossy lip treatment-balm right now.

In celebrity circles and among beauty enthusiasts alike, everyone is talking about Rhode Skin’s Peptide Lip Treatment.

In part it’s because Rhode’s creator, Hailey Beiber, is at the peak of her popularity as a fashion and beauty influencer, and she regularly spruiks for her brand on her social platforms.

Celebrity beauty lines themselves are also the focus of much attention right now, hence why they keep on coming. Rhode Skin has arguably been among the most successful celebrity launches of this year after it landed via its website in June.

Described as a gentle, effective skincare line, its website declares it to be ‘based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare.’ Accessible price tags, with products ranging from US$16-$29,  are another reason the line has been a hit, particularly when compared with recent launches like Brad Pitt’s US$385 face serum.

The hashtag #RhodeSkin has 95.1m views on TikTok and its product range, from the dewy skin-creating Peptide Glazing Fluid to the Barrier Restore Cream, is consistently sold out. 

Some brands have been know to promote a product’s ‘sold-out’ status and wait lists as marketing when other factors like supply chain issues or purposefully withholding stock are also at play. Regardless, one Rhode item in particular has fans worldwide setting their alarms to try and nab one when the brand’s webstore is periodically updated. 

 

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Rhode’s Peptide Lip Treatment is a glossy- finish lip balm treatment that promises “naturally plump, pillowy-soft lips – day or night”.  It comes in unscented as well as flavoured versions like  salted caramel, watermelon or the just-released, limited-edition vanilla cake option to mark Bieber’s birthday. 

The glossy finish means it can be worn alone or applied over a lip liner.

Beyond simple hydrating or barrier-creating ingredients, like the name suggests, it also contains age-defying peptides, a focus of many new skincare releases. Other ingredients in the Lip Treatment include shea butter,  cupuaçu extract and babassu oil. 

Peptides are made up of chains of amino acids, sometimes referred to as the ‘ building blocks’ of certain proteins needed by the skin, such as collagen and elastin. They can be responsible for skin’s texture, strength, and resilience. Peptides help keep skin feeling firm, plump and minimise fine lines. When applied topically, it’s thought that peptides help signal to skin to help build more collagen and elastin. 

Research in the area is promising and as such, peptides are now often included in skincare products aiming to keep the signs of aging at bay. 

While it’s a hugely hyped product, helped along by Bieber’s celebrity pals like Kylie Jenner and Kim Kardashian who have posted about their love for the glossy treatment, there are other lip products with similarities out there.

If you’re not inclined to deal with wait lists, we’ve selected five other products that are worthy contenders to treat and nourish your lips.

Try these: Kopari Tri-Peptide Lip Cloud,  Dermalogica Renewal lip complex;  Paula’s Choice Hyaluronic Acid + Peptide Lip Booster; Nudestix Hydra-Peptide Lip Butter; Kosas Plump + Juicy Collagen Lip Boost

Image (top): @Rhode

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