Australia’s Great Ocean Road is one of the world’s most snapped routes on social media.
North America has the lion’s share of the world’s greatest road trips – or maybe it simply has the most contributors to Instagram.
The continent claims five of the six most snapped routes on the photo-sharing platform, which aggregated the top 25 road trips and pit stops based on hashtags.
No.1 spot went to the 3940km-long Route 66, which has been snapped and tagged on Insta a whopping 1.2 million times. The road trip starts in Chicago, Illinois, and ends in Santa Monica, California.
But right on its bumper is the Great Ocean Road, the 243km stretch of road along Australia’s south-eastern coast between the Victoria cities of Torquay and Allansford.
Built by returned soldiers between 1919-1932 and dedicated to soldiers killed during World War I, the road is the world’s largest war memorial.
Other North American contenders in the top 10 include Blue Ridge Parkway, which runs through Virginia and North Carolina; New York’s Finger Lakes Highways and the Valley of Fire road in Nevada.
Europe makes a showing in the top 10 twice thanks to Scandinavia – Iceland’s Ring Road comes seventh with 104,374 tags while Norway’s Trollstigen rolls into eighth with 55,800.
The UK doesn’t make an appearance until the Causeway Coastal Route in Northern Ireland, which scored 14,548 snaps, putting it in 20th place.
“Starting in Chicago and ending in Santa Monica on the suburbs of Los Angeles, it comes as no surprise that Route 66 has come out on top with its 2,448 miles of stunning views,” says a spokeswoman.
“Tourists travel through the likes of Illinois, Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona and California, lending plenty of opportunities to capture that perfect snap for Instagram.
“Our research also shows several other popular routes across both North and South America, alongside popular routes in the likes of Vietnam, India and South Africa showing the picturesque road trips and pit stops the world has to offer.”
The 10 greatest road trips on Instagram
Route 66, USA: 1,198,035
Great Ocean Road, Australia: 928,503
Ruta, Argentina: 732,808
Blue Ridge Parkway, USA: 322,840
Finger Lakes Highways, USA: 241,295
Valley of Fire Road, USA: 143,712
Ring Road, Iceland: 104,374
Trollstigen, Norway: 55,800
Icefields Parkway, Canada: 54,153
Cabot Trail, Canada: 51,562