The brand, founded in 2006 by former actors Mary-Kate and Ashley Olsen, is beloved by fans of quiet luxury.
Named in reverence of London’s Savile Row, renowned for its traditional bespoke tailoring, The Row’s impeccably-crafted garments are cut with considered, clean lines and usually favour a neutral colour palette.
It’s the ultimate ‘if you know, you know’ signifier for fashion enthusiasts, given the brand eschews logos and labels. However a number of designs, like the brand’s large leather Margaux handbag and chunky Ginza platform jandals have become instantly-recognisable given their popularity.
Despite the spartan design approach, prices sit at the upper-end of the fashion scale.
The just-launched homewares line, said to have been in the works for some years, takes the same approach.
The range first debuted at 2025 Milan Design Week under the banner of what it called “soft goods.” The line includes a collection of throws and bedding handcrafted from fine wool in just three colours, ivory, black and mink.
It’s not just any wool of course, but handwoven in India from the finest cashmere, ‘brushed by hand from the bellies of Kashmir Valley goats’, according to Vogue.
In addition there is bed linen, including a fitted duvet also in cashmere, meticulously quilted by hand with small squares. Even the sheets are made of cashmere. Unlike other pieces, these new arrivals feature a delicate monogram, stitched into the corner.
The restrained collection is small for now, but much like the fashion line with famously started with just the perfect white t-shirt, it is expected to grow with the seasons.
