The perfect pair for youthful eyes

The perfect pair for youthful eyes
Elizabeth Arden’s new eye cream combines skincare heroes, ceramide and retinol, to smooth and firm the eye area and restore radiance.

Elizabeth Arden‘s Retinol Ceramide Line Erasing Eye Cream is a new, multi-tasking eye cream that helpfully targets all of the challenges we experience when it comes to skin in the eye area. With a busy lifestyle, late nights and environmental challenges as well as the incremental changes that happen with age, our eye area can serve as a billboard to how we‘re feeling so an eye cream that can do it all is a godsend. This new arrival seeks to improve the look of dark circles and puffiness, brightening and helping restore radiance and hydration, while minimising the appearance of fine lines and wrinkles.

VITAL INGREDIENTS

The key lies in the combination of two skincare powerhouses — ceramides and retinol. Elizabeth Arden‘s experts developed its iconic single-dose ceramide capsules, which protect skin’s barrier and prevent moisture loss, over 30 years ago. Since then the brand has extended that knowledge and innovation to a multitude of skin solutions, pairing ceramides with other ingredients like vitamin C, hyaluronic acid and retinol. Now, the global beauty brand has adapted the formulation technology that has been so successful in its wrinkle-smoothing Retinol Ceramide Capsules for the face, into a new targeted treatment for the eyes. Often regarded by skincare experts and dermatologists as the ’gold standard‘ of skincare ingredients, retinol, a form of Vitamin A, is one of the most widely researched ingredients available. A large number of studies prove its ability to reduce fine lines and wrinkles and improve the appearance of skin by increasing the production of collagen and speeding up cell turnover. While it’s undoubtedly effective, it has traditionally been tricky to formulate in a way that won’t irritate or dry out skin, particularly in the eye area. It‘s also extremely sensitive to light and air, which can affect its potency and subsequent results.

SLOW-RELEASE POTENCY

Which is where Elizabeth Arden’s research and development efforts come to the fore. In the new Retinol Ceramide Line Erasing Eye Cream, the retinol has been microencapsulated and surrounded by other ingredients to help it penetrate to a deeper level for better results. This provides a slow release of ingredients over eight hours and is paired with nourishing elements that ensure skin welcomes the transformative properties without dryness or flaking. In addition, a peptide blend aims to help firm skin and improve its tone, and niacinamide aims to help diminish the appearance of dark circles.

THE EYES HAVE IT

Ophthalmologist and dermatologist tested, Elizbeth Arden Retinol Ceramide Line Erasing Eye Cream has also undergone a consumer and clinical study undertaken by the brand that showed significant improvement in the eye area. Consumer results found that 98% saw an overall improvement in eye area while clinical results showed a 25% immediate improvement in hydration and a 16% decrease in crow‘s feet at 8 weeks. The eye cream is designed to apply at night after cleansing skin. If you want to use Retinol Ceramide Line Erasing Night Serum Capsules on the rest of your face, apply the eye cream first and make sure they do not overlap. Once both are applied and absorbed you can follow up with moisturiser.

WHY USE AN EYE CREAM?

There are many reasons why a dedicated eye cream is smart:

• The skin in the eye area gets a serious workout each day with 1000s of tiny movements helping us display emotion, tense in concentration, and squinting and blinking. We show signs of ageing here first as collagen becomes depleted and those repetitive movements cause dynamic wrinkles to become static.

• The skin is thinner and more delicate there and is quick to display dark shadows, fluid retention that leads to puffiness, or hollowing as part of the aging process.

• The eye area is more prone to irritation and our eyes are susceptible to reaction from skincare ingredients.

• Using just moisturiser in your eye area will help with hydration, but it won’t target the signs of ageing.

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