The next big thing in haircare


Young beautiful model with long wavy well groomed hair
Young beautiful model with long wavy well groomed hair

Change the way you protect and care for your hair, and keep it looking its’ best long after you step out of the salon.

Damaged hair is a concern of many women, and is often difficult to treat. Thanks to a new game-changer in luxury haircare from the experts in healthy hair, Joico, you can now maintain your healthy-looking hair long after a trip to the salon.

The new Defy Damage ProSeries – a game-changer set to truly change the way we protect our hair – is a complete 360-degree hair protection system that starts in the salon with the ProSeries; a 2-step, bond-protecting treatment.  

The ProSeries Step 1 – a bond protecting colour optimising spray that is a true innovation in the hair industry – will save time during in-salon colour and blow dry services as well as make colour results look better whilst protecting the hair. 

ProSeries Step 2 – an intensive treatment to help strengthen bonds and hydrate – for damage-resistant, healthy-looking hair, after just one use.

The secret behind this break-through in start-to-finish damage protection is in the key ingredients: Arginine, Moringa Seed Oil, and a Protective Lipid. Beyond this is the SmartRelease Technology – a one-of-a-kind liposome delivery system that packs a punch by providing a trifecta of healthy-hair ingredients that continuously release Rose Hip Oil, Arginine, and Keratin – repairing, strengthening and protecting hair from the cumulative effects of daily styling.

This includes a Protective Shampoo, which is a sulfate-free luxurious shampoo, along with the Protective Conditioner for instant bond strengthening and detangling on a daily basis. Using the Protective Masque once or twice a week with nourishing bond replenisher will keep your hair’s colour looking fresh and vibrant.

For complete damage prevention, the Protective Shield, a leave-in treatment applied to damp hair before you blow-dry provides thermal and UV protection as well as defense from the damaging effects of pollution.

This at-home care maintains your amazing in-salon results, priming your hair for best results during your next salon visit. Ultimately, making it easier for you to maintain your happy, healthy hair!

For more details on this exciting new product, click here.


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