If you’ve ever dreamt of being able to create a moisturiser that caters to all your unique skin concerns, Clinique has come up with the answer with new Clinique iD.
Despite the overwhelming plethora of skincare options that cater to various different skin concerns, it’s still easy to end up feeling like your daily moisturiser is taking a one-size-fits-all approach to skin types. With this in mind and the fact that most women spend a serious amount of time and effort searching high and low for the perfect moisturiser, Clinique decided to give their cult Dramatically Different Moisturizing Lotion a futuristic makeover and launch game-changing Clinique iD.
Instead of spending hours searching for the ideal moisturiser, getting the moisturiser of your dreams has just been made a whole lot easier. First, you pick your favourite formulation Dramatically Different Formulation. There are three formulations to choose from – each caters to a different skin type. There’s the Hydrating Jelly which is super light, glides onto skin and is suitable for all skin types; the cult favourite Moisturizing Lotion which is perfect for dry skin types; and the Oil-Free Gel which has been formulated to help rebalance oily skin.
Once you’ve picked your ‘base’ then it’s time to think about your skincare concerns and add an active cartridge concentrate that has been formulated with a host of game-changing active ingredients. Clinique cleverly created five unique cartridges; each of which tackles a unique skin concern. Each cartridge has also been formulated with Clinique’s Clean Philosophy in mind. Clinique iD is allergy tested and is free from unwanted nasties including parabens, phthalates and fragrance.
There’s the Irritation cartridge which has sensitive skin in mind and helps to calm and comfort unhappy skin; Pores & Uneven Texture which smoothes and refines skin; Uneven Skin Tone which brightens skin and helps minimise pigmentation; Fatigue which wakes up tired skin; and Lines and Wrinkles which fends off the signs of ageing.
In total there are 15 possible Clinique iD combinations because let’s face it: no one has exactly the same needs.
Clinique iD is available now for $75; to find out more click here.
