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The Most-searched Beauty Trends of 2020

Like everything else, we couldn’t have predicted the beauty trends that would influence our lives in 2020.

Or should that be, our lives in 2020 that would influence our beauty trends.

In a year dominated by a global pandemic, the way we looked, cared for our hair, treated our breakouts and applied our makeup were all heavily influenced by spending significant chunks of time at home. 

When they close the hairdressers… 

During the first months of the lockdown Google revealed ‘How to cut men’s hair’, ‘how to cut your own hair’ and ‘how to cut bangs’ (a fringe) hit a peak, leaving hairstylists to shudder and then tidy up the aftermath a month or two later. 

But in terms of the entire 12 months, some of the biggest beauty trends we searched up included dealing to those roots with DIY hair colour and toners, according to Vogue. 

 

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“Even though trends such as purple shampoo were growing before lockdown, time at home accelerated interest for toning-related products as consumers became more educated on how to DIY color hair, ” Yarden Horwitz, co-founder of trend forecasting platform Spate told the title. 

Also key for up top? Home care products like hair masks and serums and easy-to-maintain hairstyles such as the bob, general short haircuts and braids.

We had more time on our hands

Potentially to make ourselves feel better about ditching makeup altogether for some of 2020, related queries feature ‘Kylie Jenner no makeup’ and ‘Cardi B no makeup’ in top NZ makeup searches. 

 

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On both ends of the effort spectrum, ‘eye makeup looks’, and ‘natural makeup looks’ both top NZ searches reflecting the overall move to emphasize the eyes in the era of mask-wearing, as well as working from home meaning a ‘less is more’ aesthetic became the go-to approach for many.

But when we were ready to experiment? We went with the experimental more-is-more approach given searches for ‘Euphoria makeup’ are up 300%.

“Social media and time at home is exposing consumers to more influencer content, creating stronger demand for looks such as the e-girl and Euphoria aesthetics,” says Horwitz. 

Sparking Joy

The time on our hands seems also to have prompted the Marie Kondo effect to extend to our beauty routines as ‘makeup organiser’ searches are up 300% in NZ. 

Beauty retailer Cult Beauty also revealed we’re definitely more interested in the key ingredients of our skincare and experimenting with new products. Matching the tidal wave of new products that hero one or two key ingredients we know to be beneficial for our skin, the beauty specialist revealed the top skincare searches included the following: Vitamin C, Retinol, Castor Oil, Hyaluronic Acid and squalane.

A skincare related hero of the year showing up in NZ-based google searches? TikTok breakout star Skincare by Hyram, aka Hyram Yarbro, the Hawaiian-based influencer with a love of SPF and affordable brands like The Ordinary, who picked up 6.7million followers and counting on the platform this year and has also expanded his following in a massive way on YouTube and Instagram.

Inside the issue: STYLE Summer 2021

This season and this edition of STYLE is full of possibilities indeed. There is much to read, and plenty of places to visit, shop, eat and drink for a summer of fun with family and friends. Make sure you don’t let any possibility pass you by.

“If there is ever a season to blow out the cobwebs, feel the sun on your skin, walk along the beach and let the sand get between your toes, it is summer. Such sensory experiences will get those positive neurons pinging around your body in a way that’ll make you feel happier and healthier at the same time,” writes Editor-in-Chief Michael McHugh. “Much like summer, this issue holds many possibilities.”

There are three stunning covers to choose from, acclaimed Kiwi chef Josh Emett, jewellery and fashion icons Jessica McCormack and Emilia Wickstead, and a stunning coastal clifftop home.

DESIGN

We escape to a minimalist beach house on the South American coast, step inside an opulent Zurich apartment renovation and showcase a Spanish villa that echoes the environment.

’70s revival is on display with retro tones for a furniture throwback, we look at rare and rustic eco furniture and dive into the fascinating history behind Marcel Breuer‘s iconic ‘Cesca’ chair.

CULTURE

We’re championing local artists in our culture section, sitting down with prolific gardenscape painter Karl Maughan, Wallace Arts winner Russ Flatt and the must-see Māori artists at Auckland Art Gallery’s incredible new exhibition.

We also go inside Rolex’s initiative with Spike Lee, Phyllida Lloyd and Lin-Manuel Miranda and learn about Miuccia Prada’s segue into brain research.

BEAUTY

Beauty editor Megan Bedford brings you the must-have hair, body and skin saviours for summer, rounds up the latest trends in hair and finds the season’s hottest lipstick shades.

We also give you the lowdown on cult skincare La Prairie‘s latest skin science and talk pop superstar Lady Gaga about new new role as the face of Valentino’s new Voce Viva fragrance.

ACCESSORIES

We’ve got your summer accessories sorted with gorgeous golden Dior adornments and Louis Vuitton‘s celestial-inspired fine jewellery.

Luxe croc straps and pave diamonds are this season’s timepiece trend and Saben‘s Roanne Jacobson gives us a look inside her summer suitcase.

FASHION

This season, fashion favours the bold. From all-white-everything and delicious gelato hues that take you from the beach to the dancefloor, to head-turning prints and ultra luxe accessories.

Well-established in London’s most stylish circles for their eponymous jewellery and fashion brands, Kiwi expats Jessica McCormack and Emilia Wickstead talk about their South Seas-inspired fine jewellery collection.

CONCIERGE

Our brand new concierge section features an in-depth dining guide around Auckland, from best bakeries and brunch spots, to stylish bars and new eateries. We talk to the architecture masterminds behind The Hotel Britomart and step into the boutique hotel The Convent.

Coverstar and culinary icon Josh Emett dishes on his new Onslow restaurant and we talk to chef Michael Meredith about his long-awaited return to the dining scene.

STYLE Summer 2021 is on sale Monday, 6 December – available in stores or online here.