What are the features we most look for when we search for a home? A study by real estate website Point2 Homes might have the answer, revealing the most common phrases in listings.
Point2 Homes analysed the language in 1.2 million home listings across the United States, breaking down the most frequently-used terms by price point, region and category.
Across all price ranges and regions, the three most frequently-used feature descriptions were ‘granite countertops’, ‘hardwood floors’, and ‘stainless steel appliances’, followed by ‘open floor plan’, ‘fenced backyard’, and ‘covered patio’.
The research found there were no major differences between listing descriptions in the $250k-$500k range and those in the $1m-$5m range, indicating an increase in buyers’ expectations at the lower end of the market have led to the majority of listings mentioning similar features.
However, when it came to listings over $US5 million, the top three phrases were ‘chef/gourmet kitchen’, ‘pool and spa’, and ‘ocean view’. Next on the list were ‘wine cellar’, ‘gourmet kitchen’, and ‘guest house’.
The most notable keywords that only appeared in the luxury listings were ‘privacy’, ‘unique’, ‘spectacular’, ‘city view’, ‘home theatre’ and ‘smart home’.