What are the features we most look for when we search for a home? A study by real estate website Point2 Homes might have the answer, revealing the most common phrases in listings.
Point2 Homes analysed the language in 1.2 million home listings across the United States, breaking down the most frequently-used terms by price point, region and category.
Across all price ranges and regions, the three most frequently-used feature descriptions were âgranite countertopsâ, âhardwood floorsâ, and âstainless steel appliancesâ, followed by âopen floor planâ, âfenced backyardâ, and âcovered patioâ.
The research found there were no major differences between listing descriptions in the $250k-$500k range and those in the $1m-$5m range, indicating an increase in buyersâ expectations at the lower end of the market have led to the majority of listings mentioning similar features.
However, when it came to listings over $US5 million, the top three phrases were âchef/gourmet kitchenâ, âpool and spaâ, and âocean viewâ. Next on the list were âwine cellarâ, âgourmet kitchenâ, and âguest houseâ.
The most notable keywords that only appeared in the luxury listings were ‘privacy’, ‘unique’, ‘spectacular’, ‘city view’, ‘home theatre’ and ‘smart home’.