The low-fuss, heat-free way to style your hair in seconds


The low-fuss, heat-free way to style your hair in seconds

Nail stylish, on-trend, low-fuss hair with Joico’s new heat-free styling products

Keen to grab an extra few minutes in bed in the morning? The hair Gods have delivered! It might be the pandemic-effect but chic, low fuss styles with natural tousles and movement are seriously trending, with taste-makers everywhere skipping the heat tools and morning blow-dry in favour of celebrating the natural texture of their locks. Even better? There are products that make styling the look in seconds a reality.

“Curls and natural waves are having their moment right now,” says stylist and Joico Brand Ambassador Felicity Bruce of Cocoon Hair Design. 

Hand in hand with the low-key approach is one of the most significant trending haircuts being adopted worldwide, the textured shag – or in other terms, a very stylish mullet – likely to become among the most requested style in-salon in the coming months. 

Just look at the way Billie Eilish recently broke records with the first image of her blonde version of the style. The photo got a whopping one million likes on Instagram in just six minutes.

“It’s the perfect time to lighten the weight of your locks with layers,” confirms Bruce. 

Slightly 70s elements dominate, whether it’s a more edgy approach with collar-length hair at the back and slightly shorter in front or longer sweeping layers and a soft ‘curtain’ fringe. ‘Lived-in’ feathered texture is fuss-free regardless of length. It’s easy to manage, and versatile, you don’t have to work hard to style it. 

To get the lift and definition necessary to nail the nonchalant look, as well as define bouncy natural curls to minimise flyaways, Joico has a number of heat-free styling products that are simple to use and don’t require a wash and blowdry. 

Essential Styling products 

An exciting new arrival, Joico’s long-lasting RiseUp Powder Spray, elevates limp hair in a couple of seconds with just a few puffs. Delivering immediate volume at the roots and light texture throughout hair, it’s ideal for styling the shorter top layers of a modern shag, but also gives a serious boost to fine, flat hair types and relaxed or tight curls alike. 

The lightweight, dry spray has a super fine nozzle so it gets right where you want it. 

“You don’t need to tease your hair! Just spray a couple puffs into the root of the hair and move your fingers on the scalp in a circular motion, you’ll get volume for days,” explains Joico Brand Ambassador Larisa Love. She also suggests spraying a couple puffs into your ponytail or add to any braid – French, Fishtail, or Dutch – to add relaxed texture.

In the formula Silica Silylate provides grip and density, allowing hair to be infused with lightweight lift while Moringa Seed Extract, a well-known antioxidant and free-radical scavenger, helps protect strands from dullness caused by environmental pollution.

Joico RiseUp Powder Spray will be available in-salon and online from May.

Time saving styling

“For curls and natural waves the hottest product this season will definitely be Joico’s Zero Heat Air Dry Styling Creme, says Felicity Bruce. “It’s a creme styler that you scrunch and leave to air dry and it gives hair that effortless, air-dried look, but without the frizz. The no-heat, no-hassle styler is for when you want to wear an air-dry style and still look polished.” 

With two different versions available, Joico Zero Heat for Fine/Medium Hair has a texture that’s designed so it won’t weigh your locks down, just adds shiny definition. Zero Heat for Thick Hair styles natural waves and curls without leaving them crunchy or stiff as well as smoothing excess volume and frizz in coarser strands. What’s more, it cuts down natural drying time and avoiding excessive heat styling will leave hair luscious and healthy in the long run. 

And remember what we said about more time in bed? Spray Joico Weekend Hair Dry Shampoo and quickly refresh your style without the shower. It instantly absorbs any excess oil at the roots making your hair look, feel and smell clean as well as adding a touch of volume so you no one will know you hit snooze a second time. Less washing means your hair colour will stay looking fresh for longer too.


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