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The biggest beauty trends coming our way in 2023 according to Pinterest


The biggest beauty trends coming our way in 2023 according to Pinterest

Looking forward is a mainstay of the beauty industry, and trends are racing by faster than ever before.

So it’s understandable if you’re keen to get the jump on what the next big thing might be.

Thankfully at this time of year Pinterest, the virtual pinboard site that describes itself as a ‘visual discovery engine’, analyses its data to predict what will have an impact in the coming year. It bases this data on usage trends and the fact that people generally use Pinterest to plan for the future.  It covers fashion, beauty, food, health, pets, tech and more

When it comes to beauty, the resulting annual Pinterest Predicts report is generally on the money, having predicted the rise of ‘ Skinimalism’, and ‘Indie beauty’ in it’s 2021 predictions and “rebel’ hair cuts like the shag and the mullet and crystal makeup embellishments for 2022 which definitely came to fruition.

So what’s new for  2023? According to the Pinterest Predicts report that has just been released, it’s all about small moves that have big impact, particularly when it comes to our hair.

It’s distilled a plethora of beauty approaches into three dominant trends:

Micro Makeover

Maximalist beauty has had its moment, as Pinterest says people are ready for a reset and a more subtle approach.

“From micro manis to barely-there bobs, this year’s beauty looks will be a cut above the rest. Millennials and Gen Z are trading in their long, coffin-shaped nails for mini French manis. They’ll opt for short braids and chopped bangs instead of long, luscious locks. In 2023, small beauty gets its big break. Farewell, so long.”

Micro French nails+235%
Chopped bob haircut+550%
Micro bangs+110%
Short stiletto nails+80%
Short braid hairstyles+45%

Gemini Hair

Get ready for a new wave of two-toned hair looks.

“Geminis don’t have to choose—your hair shouldn’t have to either. In 2023, two-toned tresses will take off more than ever. Gen Z and Millennials are behind this rising trend in hair color that mixes natural hues with bright blues, purples and pinks—“blue and black braids” and “lavender and blonde hair” are on the up. Two is always better than one, just ask the Gemini in your life.”

Blue and black braids+215%
Lavender and blonde hair+150%
Pink and lavender hair+345%
Brown to pink balayage+280%
Multi tone hair color+135%


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A post shared by Paige Hammond (@paigehammy)

Crown care

That growth in haircare beyond your basic shampoo and conditioner will only further explode in 2023, and the place to start is your scalp.

“If you want to get a head start on hair care in 2023, go back to your roots. “Skinification,” or a focus on the scalp and crown of your head, will be a priority this year. Searches from Gen X and Boomers show an uptick in care for the scalp, like “scalp treatment” and “clean scalp.” This is your chance at a root revival. Now, who wants a scalp massage?”

Scalp massage techniques+55%
Clean scalp+55%
Scalp treatment for dry scalp+70%
Natural hair mask for growth+80%
Clean scalp build up+45%


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A post shared by OUAI (@theouai)

Image (top): @Ninapark



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