The Beauty Buzzwords You Need to Know

Beauty buzzwords are those things everyone in the beauty world is talking about right now. We decipher the jargon and explain the meaning of six in-vogue terms that are set to revolutionise our beauty routines. 

Spiritual Skincare

Many consumers want products that promise more than simply making us look good. As the beauty and wellness worlds continue to overlap, products with a more holistic approach to skincare are becoming prevalent. “The body is a complex system, and healthy, glowing skin can only really be achieved by looking after mind, body and spirit,” says Katy Bacon, Murad’s education manager for Australasia. “As we learn more about the impact of lifestyle on our health and wellness, this area will continue to grow. In this modern world, more people are physically and emotionally exhausted. It not only affects our mental health but the way we look.” She mentions oxidative stress, where environmental stressors affect how we age and overwhelm the body’s ability to repair the damage.


While traditional gendered categories of beauty and skincare aren’t about to cease to exist, there is a growing buzz around terms that connote diversity within the beauty world. Inclusive and gender-fluid-friendly beauty that talks to all ethnicities and sexes is set to become the new norm. Consumers around the globe will continue to break down and challenge traditional norms – and, as a result, we’re already starting to see more and more brands embrace individuality and diversity. “The rise in influencers over the past few years has dramatically shaped the cosmetics industry,” says Bacon. She believes that influencers have helped shape and shift the way we perceive gender. The message, she says, is an inclusive one that everyone can use make-up to create the best versions of themselves. Sephora’s artistry lead for Australia and New Zealand, Alphie Sadsad, adds: “More and more we are seeing beauty brands starting to cater for all audiences – targeting not just women in their messaging and marketing, but steering to more gender inclusivity across the board, which is exciting to see.”

Clean Cosmeceuticals

Naturally derived skincare ingredients that offer serious results are big beauty buzzwords at the moment. “Clean cosmeceuticals sit in their own category of skincare which allows us to combine the benefits of being a natural alternative, whilst being scientifically backed by experts,” says clean cosmeceuticals pioneer, founder of Biologi skincare and cosmetic chemist, Ross Macdougald. He says the concept of clean cosmeceuticals has grown out of the belief that natural-based beauty isn’t always as functional or effective as other skincare offerings. “Terms like ‘natural’ and ‘clean’ are often shrouded in a stigma of ‘not working’ and we were finding some consumers were opting for synthetic alternatives because they believed they would contain the actives the skin needs. However, what many people didn’t realise is that our natural ingredient serums contain 100% active ingredients without all the nasties. Like regular cosmeceuticals, our ingredients are also backed by science and are highly effective on the skin, yet you have the added benefit of them being natural so there’s no risk of toxic build-up over time. Clean cosmeceuticals also tap into the theory of epigenetics by permitting us to ‘turn back on’ skin cells and allow them to work at their most effective level.”


As we continue our quest for luminous skin, new and revamped ingredients that promise radiance and skin health have taken a prime spot in our skincare routines. Mechanical exfoliators – such as scrubs – have made way for chemical exfoliators that tend to be formulated with acids such as alpha and beta hydroxy acids. Many scrubs are too harsh and can result in micro-tears on the skin, explains Lucy Shaw, the resident skincare expert at MECCA. “Chemical exfoliants will often use a combination of different acids that will work synergistically with the skin at a safe level.” But you have to take care when introducing acids into your routine – if you’re a chemical exfoliant newbie, it pays to chat with a skincare expert, and introduce acids slowly. “For new acid users, one must take into consideration the condition of their skin,” says Prudvi Kaka, chief scientific officer for Deciem. “If one has sensitive skin, it is best to find an alternative to acids to target overall anti-ageing rather than exfoliation. However, for one with skin tolerant to acids, it is best to begin with an acid with a high molecular weight and at a low concentration for a more gentle approach.


A move towards more simplified routines means many consumers expect much more from the products they use in their beauty routines. Skincare and appearance experts Caci explain that simplified beauty will also give birth to more multi-tasking skincare that delivers real results. “Multi-tasking products are the skincare hybrids,” says Caci. “They not only cut your getting-ready routine in half, but they also maximise the benefits you’re getting out of them in the long run.” Caci’s resident skincare brands, Skinsmiths and Murad, help beauty consumers create a simplified beauty routine with multi-tasking products that get the best possible results with minimal steps. In 2019, Murad launched a handful of multi-tasking products with time-poor, results-minded skincare enthusiasts in mind. “Our Prebiotic 4-in-1 Cleanser and 3-in-1 MultiMist work with the skin’s microbiome, delivering hydration as well as cleansing and prepping properties, whilst the Revitalixir Recovery Serum works for both face and eyes to smooth, de-stress and re-energise skin,” explains Katy Bacon, Murad’s education manager for Australasia.

Simplified Beauty

There’s never been a better time to clear the clutter from your beauty cabinet: 15-step, Korean-beauty-inspired routines are out, and pared-back regimens are set to become a big beauty buzzword. According to the skin experts at Caci, there’s a growing trend towards taking skincare back to basics. Caci says that the two fundamental desires that customers often have are for efficacy and efficiency and that is what is driving the emergence of simplified beauty. But a simple, pared-back approach to skincare doesn’t mean sacrificing results. “Not wanting to forgo the personalised result-driven focus of their skincare, customers are beginning to demand a simple yet bespoke skincare routine that delivers results,” Caci explains. “This demand will push beauty brands to focus on personalised, efficacious skincare without unnecessary steps and ingredients.” 

5 Beauty Habits to Take up Right Now

If the thought of not being able to get to a hair salon or to your brow appointment for the next few weeks is causing you strife, now could be the perfect time to take up some new beauty habits. Here are five easy-to-embrace beauty habits that you can take up right away.

Embracing your natural hair 

If you’ve got a hectic at-home meeting schedule thanks to Zoom, it can be tempting to keep up appearances by reaching for those heated hair styling tools. But now is the perfect time to put them down and embrace your natural hair texture.

Your hair health will benefit from taking a break from styling tools. Experiment with slicked-back ponytails and updos. Still desperate to add some beachy waves to your hair? Try braiding your tresses before bed.  Read more of our tips for caring for your hair without going to the salon right here.

Put down the tools and add a nourishing haircare mask into your routine to pamper tresses. Try: Drunk Elephant T.L.C Hippi Scalp Scrub ($64 from Mecca); Kérastase Nutritive Masque Magistral ($70 from Adore Beauty); Sisley Paris Pre-Shampoo Purifying Mask

Clear out your beauty cabinet

Using expired skincare and make-up on your skin is a recipe for disaster. Not only do active ingredients lose their potency – you won’t get the results you’re after – certain products can become breeding grounds for harmful bacteria. You can read more about the problems associated with using old beauty products here

If you want to get the most out our your skincare and keep your skin healthy, you should be routinely overhauling your beauty cabinet and getting rid of the expired product. “Depending on the products, I’d suggest every six months to a year,” says Sheryll Puku. Start by throwing out products that you haven’t used for over a year and then check out Puku’s tips for cleaning up your beauty cabinet here. Not sure how long you should be keeping certain products for? You can use our quick guide to beauty expiry dates here.

Rethink your skincare routine

When pesky blemishes pop up out of nowhere it can be tempting to reach for the concealer and foundation to cover them up quickly. But a luminous, healthy complexion starts with the right skincare. 

Now could be the perfect time to put away your foundation and concealer and focus on your skincare routine.  Understanding how products interact with each, how they will address your skin concerns and how to apply them to get the best results possible is crucial in establishing an effective routine. After all, there’s no point in spending money on skincare products if you’re not going to take the necessary steps to ensure the products are as effective as possible. Find out everything you need to know about creating the ideal skincare routine here.

Diet can also play a big role in the overall health of your skin, so it could also be a great time to reassess what impact your diet could be having on your complexion. Here are our nutritionist-approved tips for eating your way to better skin. 

Clean your make-up brushes

Just like expired beauty products can harbour skin-harming bacteria, make-up brushes can too. And while those of us who regularly use brushes to apply make-up should be aiming to clean them once a week, life happens and most of us put this chore to the back of our minds.

Now is the perfect time to try and establish a habit of cleaning your brushes more frequently. Not sure where to start? Here’s our rundown of how to clean your brushes effectively while caring for them at the same time.

Stop over-plucking your eyebrows

If you’re guilty over overplucking your eyebrows, you’re not alone – especially if you were a teen in the 90s. But rather than reaching for the tweezers or fretting about when your next brow appoint, now is the perfect time to let your brows grow back.

Aussie eyebrow queen Kristin Fisher agrees and took to Instagram to tell her fans that now is the perfect time to put the tweezers down. “How many of you have tried for years to grow your brows out, but keep on tweezing them because you” she asked her followers.

“So many clients come to us who are addicted to the tweezer (it’s a real thing) when I know full well they have the potential to have lovely full brows if they’d only let the hairs grow,” said the eyebrow queen in an Instagram post.

So do as Fisher says: put down the tweezers and let those brows do their thing.

View this post on Instagram

Alright ladies. (And fellas!) How many of you have tried for years to grow your brows out, but keep on end up tweezing them because you NOW IS THE TIME TO STOP! Put the tweezers down! And let those babies grow the F out! So many clients come to us who are addicted to the tweezer (it’s a real thing) when I know full well they have the potential to have lovely full brows if they’d only let the hairs grow! So. This is my challenge to you. I want you to take photos of your brows as they are now. I want progress shots. And at the end of this lockdown period, when KFE reopens it’s doors, we will be giving away TEN brow and lash packs (valued at over $200 each!) to the most diligent tweezer-holics who have given their brows the much needed break they deserve over this bitch of a time. Feel free to tag us and use the hashtag so we can keep the competition FIERCE. (Remember that if your profile is private, we won’t see the tags.) GODS SPEED HAIRY BITCHES!!!! #kfeisochallenge

A post shared by KRISTIN FISHER EYEBROWS (@kristin.fisher.eyebrows) on