Beauty buzzwords are those things everyone in the beauty world is talking about right now. We decipher the jargon and explain the meaning of six in-vogue terms that are set to revolutionise our beauty routines.
Many consumers want products that promise more than simply making us look good. As the beauty and wellness worlds continue to overlap, products with a more holistic approach to skincare are becoming prevalent. ‚ÄúThe body is a complex system, and healthy, glowing skin can only really be achieved by looking after mind, body and spirit,‚ÄĚ says Katy Bacon, Murad‚Äôs education manager for Australasia. ‚ÄúAs we learn more about the impact of lifestyle on our health and wellness, this area will continue to grow. In this modern world, more people are physically and emotionally exhausted. It not only affects our mental health but the way we look.‚ÄĚ She mentions oxidative stress, where environmental stressors affect how we age and overwhelm the body‚Äôs ability to repair the damage.
While traditional gendered categories of beauty and skincare aren‚Äôt about to cease to exist, there is a growing buzz around terms that connote diversity within the beauty world. Inclusive and gender-fluid-friendly beauty that talks to all ethnicities and sexes is set to become the new norm. Consumers around the globe will continue to break down and challenge traditional norms ‚Äď and, as a result, we‚Äôre already starting to see more and more brands embrace individuality and diversity. ‚ÄúThe rise in influencers over the past few years has dramatically shaped the cosmetics industry,‚ÄĚ says Bacon. She believes that influencers have helped shape and shift the way we perceive gender. The message, she says, is an inclusive one that everyone can use make-up to create the best versions of themselves. Sephora‚Äôs artistry lead for Australia and New Zealand, Alphie Sadsad, adds: ‚ÄúMore and more we are seeing beauty brands starting to cater for all audiences ‚Äď targeting not just women in their messaging and marketing, but steering to more gender inclusivity across the board, which is exciting to see.‚ÄĚ
Naturally derived skincare ingredients that offer serious results are big beauty buzzwords at the moment. ‚ÄúClean cosmeceuticals sit in their own category of skincare which allows us to combine the benefits of being a natural alternative, whilst being scientifically backed by experts,‚ÄĚ says clean cosmeceuticals pioneer, founder of Biologi skincare and cosmetic chemist, Ross Macdougald. He says the concept of clean cosmeceuticals has grown out of the belief that natural-based beauty isn‚Äôt always as functional or effective as other skincare offerings. ‚ÄúTerms like ‚Äėnatural‚Äô and ‚Äėclean‚Äô are often shrouded in a stigma of ‚Äėnot working‚Äô and we were finding some consumers were opting for synthetic alternatives because they believed they would contain the actives the skin needs. However, what many people didn‚Äôt realise is that our natural ingredient serums contain 100% active ingredients without all the nasties. Like regular cosmeceuticals, our ingredients are also backed by science and are highly effective on the skin, yet you have the added benefit of them being natural so there‚Äôs no risk of toxic build-up over time. Clean cosmeceuticals also tap into the theory of epigenetics by permitting us to ‚Äėturn back on‚Äô skin cells and allow them to work at their most effective level.‚ÄĚ
As we continue our quest for luminous skin, new and revamped ingredients that promise radiance and skin health have taken a prime spot in our skincare routines. Mechanical exfoliators ‚Äď such as scrubs ‚Äď have made way for chemical exfoliators that tend to be formulated with acids such as alpha and beta hydroxy acids. Many scrubs are too harsh and can result in micro-tears on the skin, explains Lucy Shaw, the resident skincare expert at MECCA. ‚ÄúChemical exfoliants will often use a combination of different acids that will work synergistically with the skin at a safe level.‚ÄĚ But you have to take care when introducing acids into your routine ‚Äď if you‚Äôre a chemical exfoliant newbie, it pays to chat with a skincare expert, and introduce acids slowly. ‚ÄúFor new acid users, one must take into consideration the condition of their skin,‚ÄĚ says Prudvi Kaka, chief scientific officer for Deciem. ‚ÄúIf one has sensitive skin, it is best to find an alternative to acids to target overall anti-ageing rather than exfoliation. However, for one with skin tolerant to acids, it is best to begin with an acid with a high molecular weight and at a low concentration for a more gentle approach.
A move towards more simplified routines means many consumers expect much more from the products they use in their beauty routines. Skincare and appearance experts Caci explain that simplified beauty will also give birth to more multi-tasking skincare that delivers real results. ‚ÄúMulti-tasking products are the skincare hybrids,‚ÄĚ says Caci. ‚ÄúThey not only cut your getting-ready routine in half, but they also maximise the benefits you‚Äôre getting out of them in the long run.‚ÄĚ Caci‚Äôs resident skincare brands, Skinsmiths and Murad, help beauty consumers create a simplified beauty routine with multi-tasking products that get the best possible results with minimal steps. In 2019, Murad launched a handful of multi-tasking products with time-poor, results-minded skincare enthusiasts in mind. ‚ÄúOur Prebiotic 4-in-1 Cleanser and 3-in-1 MultiMist work with the skin‚Äôs microbiome, delivering hydration as well as cleansing and prepping properties, whilst the Revitalixir Recovery Serum works for both face and eyes to smooth, de-stress and re-energise skin,‚ÄĚ explains Katy Bacon, Murad‚Äôs education manager for Australasia.
There‚Äôs never been a better time to clear the clutter from your beauty cabinet: 15-step, Korean-beauty-inspired routines are out, and pared-back regimens are set to become a big beauty buzzword. According to the skin experts at Caci, there‚Äôs a growing trend towards taking skincare back to basics. Caci says that the two fundamental desires that customers often have are for efficacy and efficiency and that is what is driving the emergence of simplified beauty. But a simple, pared-back approach to skincare doesn‚Äôt mean sacrificing results. ‚ÄúNot wanting to forgo the personalised result-driven focus of their skincare, customers are beginning to demand a simple yet bespoke skincare routine that delivers results,‚ÄĚ Caci explains. ‚ÄúThis demand will push beauty brands to focus on personalised, efficacious skincare without unnecessary steps and ingredients.‚ÄĚ