Tennis star Naomi Osaka is launching a skincare line for people of colour

By MiNDFOOD

Tennis star Naomi Osaka is launching a skincare line for people of colour

The four-time Grand Slam champion is branching out into the world of skincare with a new inclusive brand. 

At just 23 years old, Naomi Osaka has built up some impressive credentials. She’s the reigning champion of the Australian and US Opens and currently holds the ranking for the world number one women’s tennis player. Now, Osaka is set to release her own line of skincare made specifically for darker-skinned people, named Kinló.

The tennis star, who is of Japanese and Haitian descent, told Business of Fashion she was driven by a “public health need” to offer viable SPF and skincare protection for people of colour.

“What drew me towards this project is having memories of being a kid and not knowing how to protect my skin. I only started wearing sunscreen recently,” said Osaka.

Kinló’s first release, set to launch after September 2021, is an affordable range of SPF 40 and 50 tinted face lotions, body spray, recovery lip balm and recovery eye cream. The products have been formulated specifically for darker-skinned people who have more melanin in their skin.

Osaka, who has also announced partnerships with Louis Vuitton, Tag Heuer and Nike, says the project is very close to her heart. “[It] requires more than just being a spokesperson. This is a public health need. I used to tell people that I didn’t need to wear sunscreen — but even if you have melanin, you need to take care of your skin, and I am passionate about that.”

The young tennis player has been a vocal advocate for racial equality, last year sitting out of a semifinals match to protest the police shooting of 29-year-old Jacob Blake.

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