Stay Younger for Longer

By Sarah Harvey

Stay Younger for Longer
Mitochondria are our cellular batteries – structures within cells that convert the energy from food into a form cells can use. As we age, our mitochondria come under attack from free radicals from stress, illness and pollution. The earlier you try and prevent this process, the better. Giving mitochondria a boost as soon as we can and continuing this for the long-term may help slow the ageing process.

Mitochondria power your cells to produce the energy that makes your heart beat, brain, liver and kidneys function and your muscles perform. They become damaged as we age and start to malfunction, creating excess free radicals and oxidative damage if not neutralised by antioxidants, such as the breakthrough oral supplement MitoQ.

Biochemists at the University of Otago developed targeted antioxidant MitoQ by adding a positive charge to ubiquinone (also known as coenzyme Q10), a naturally occurring antioxidant. The positive charge allows the ubiquinone to become concentrated in negatively charged mitochondria.
The result is MitoQ – a groundbreaking mitochondrial targeted antioxidant to protect mitochondrial membranes from free-radical damage. It is 847 times more powerful than antioxidant coenzyme Q10.

MitoQ works by targeting and reducing oxidative damage so the mitochondria, cells, organs and vascular system can function optimally. Repairing oxidative damage supports the function of the skin and organs such as the heart, pancreas, liver, kidneys, brain, eyes and circulatory system. It has also been shown in some studies to support normal blood sugar and glucose metabolism.

MitoQ chief executive Greg Macpherson says to get the best results MitoQ needs to be taken as soon as possible and on an ongoing basis.
“Mitochondrial function starts to decline 10 per cent a decade from our late 20s. This impacts on cell and organ function and this is why we recommend taking MitoQ from your 30s onwards as an effective anti-ageing strategy.”
You may not feel or see any visible benefits as it is a long-term, preventative approach, but you will benefit later in life if you keep taking MitoQ.

Macpherson explains these benefits: “When we look after the energy source of our cells then our cells benefit. This is akin to delaying the ageing process and we stay younger for longer.”
Since launching, oral supplement MitoQ and its topical serum have reached more than 10,000 people, many of whom have freely offered testimonials backing up the research (see


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