Soo Joo Park Downunder

Soo Joo Park has been a muse for Karl Lagerfeld and Carine Roitfeld and now she is the face of Mimco’s new season campaign Atomic Ranger.

The supermodel flew directly from Paris (after walking the runway for Chanel) to Melbourne for the Mimco shoot shot in a reimagined ballroom in Melbourne.

She has also been the face of larger international campaigns including Chanel, Tom Ford and L’Oreal Paris.


Photography by Christian Blanchard.

Country Road’s mission for Red Cross

Country Road is continuing its on-going Fashion Trade initiative by educating people that one of the easiest ways they can support Red Cross’s work is by shopping at their local Red Cross shop.

Its Donate to Win campaign, which runs from July 7 to 20, encourages Country Road customers to donate their pre-loved Country Road clothing, accessories, homewares and childrenswear to Red Cross. Customers will be rewarded with a $10 Fashion Trade voucher for each item they donate, as well as go in the draw to win a $500 gift card.

Last year’s campaign saw 1700 donations made and this year Red Cross and Country Road hope to grow that number to 2000.

In addition to providing quality merchandise for Red Cross stores, the initiative also diverts textiles from landfills which gets our tick.