The founder of natural New Zealand cosmetics brand Snowberry has released a statementÂ apologising to customers after reports that a month’s-worth of the company’s new serum sold out in one day.
It was publicised that the New Radiance Face Serum with Cu-PEP(TM) had undergoneÂ a clinical trial conducted by the Charite Hospital in Berlin in collaboration with theÂ University of Auckland. The findings of the 8-week trial showed that the product out-performed Strivectin SD Advanced Intensive Concentrate, considered a market leader for wrinkles.
“It took six years of research and the [new] serum was tested by a leading dermatological institute in Germany to what is described as the ‘gold standard’,” says Snowberry founder Soraya Hendesi.Â Professor Julia Kennedy, head of AucklandÂ Universityâ€™s School of Pharmacy describes the serum’s world-leading technology as potentially a break-through in peptides.
As a result, the entire stock of the serum had sold out by lunchtime on the first day of sale.
“I do apologise to those women who have wanted to try the serum and couldn’t,” says Hendesi. “I realise how frustrating that is. I can promise that we are making new stock as quickly as we can and I hope we have it available again by the end of this week.”