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Skincare Heroes


Skincare Heroes
Joyce Blok Professional Skin Care, which celebrates its 40th birthday this year, has revealed its top brand ambassadors which now known as JB Heroes.

The Joyce Blok Serum CEF, Rejuvenating Skin Cream, Eye Care Cream, Anti-Ageing Night Cream, Everyday Sun Fitness SPF15+, and Super Serum are the brand’s our most talked about products and are best-sellers in their respective categories in New Zealand Australia.

The six JB Hero products identified have earned their hero status based not only on the efficacy and results, but also their popularity in the marketplace through the continuous and growing sales of these brand champions.

“In large part the Hero label of these products is a result of sales volume and clients voting with their dollars, as they are the top-selling products in their respective categories and have been for quite some time (with the exception of our new Super Serum which is sure to achieve these results in the future), ” Anne O’Brien director of Self Care Group, parent company of Joyce Blok says.

“The JB Hero products also provide essential, everyday beauty basics which we would recommend for a comprehensive and effective skin care routine.”

Introducing the JB Heroes in brief:

Joyce Blok Rejuvenating Skin Cream is suitable for all skin types, and is especially beneficial for dry and mature complexions. Providing a revitalising boost to help maintain and improve firmness, volume and elasticity, it works to hydrate and heal skin which may have become stressed or sensitised. In addition, through the promotion of healthy cell renewal, it also makes an intensive and effective anti-ageing treatment for dehydrated, neglected hands.

Joyce Blok Serum CEF is a lightweight, rapidly absorbed concentrate designed to restore and protect. This high-performance serum helps to reverse some of the visible changes on the skin’s surface due to sun damage, acting to lighten hyper-pigmentation and even the tone of the skin. Serum CEF contains a blend of 15 per cent L-ascorbic acid (vitamin C), 1 per cent alphatocopherol (vitamin E) and 0.5 per cent ferulic acid to improve the skin’s natural defence against photo-ageing by a phenomenal eight times. This unique cocktail of ingredients works synergistically together to offer remarkable protection against UV damage – more than any other antioxidant serum. Accordingly, these unrivalled properties make Serum CEF the perfect addition to any morning skin care routine, prior to the application of a broad-spectrum SPF sunscreen. They offer the best possible shield against free radicals for a more radiant, glowing and healthy complexion.

Joyce Blok Eye Care Cream offers an effective solution to soften and reduce the appearance of visible fine lines and wrinkles.

This protective, rejuvenating cream helps to hydrate, rebalance and protect the fragile eye area, promoting healthy cell renewal for firmer, smoother skin. It provides a soothing, refreshing moisture boost while reducing puffiness and dark circles. The Eye Care Cream contains the nourishing, antioxidant benefits of Vitamin E to protect the skin, along with the restorative properties of Proteodermin® – a compound of marine origin exclusively registered to Joyce Blok* which has been shown to rejuvenate skin by helping to maintain healthy functioning. The addition of Liquid Paraffin ensures the cream glides on smoothly, providing both lubricating and smoothing effects while helping to lock in moisture.

Joyce Blok Anti-Ageing Night Cream is a velvet soft emulsion enriched with antiwrinkle peptides, antioxidants and moisture enhancers to provide a nourishing overnight boost. Delivering a protective shield against external aggressors, this paraben-free, hydrating cream helps to repair and rejuvenate, daily improving the skin’s condition and overall health.

Specially developed for local climatic conditions and the harsh New Zealand sun,

Joyce Blok Everyday Sun Fitness SPF15+ is water-resistant so can be applied to wet or dry skin. Providing sun protection whether you are in the city or at the beach, this sunscreen should be applied as often as needed, especially after swimming. The smooth, lightweight is ideal for the cooler months too, especially to defend against UVA rays which cause premature ageing and damage in unprotected skin. The formulation contains UVA, UVB, and UVC filters in the form of Avobenzone®, Oxybenzone® and Octyl-Methoxy-Cinnamate to offer broad-spectrum sunscreen protection. The addition of Dimethicone helps defend against water loss, creating a moisture barrier to ensure the skin remains hydrated throughout the day.

Joyce Blok’s new Super Serum is enriched with next-generation peptides, antioxidants and moisture boosting compounds to help reverse the effects of environmental damage and enhance the appearance of the skin. This paraben-free serum acts to repair, re-densify and rejuvenate, working to firm and smooth the face, neck and décolleté areas to reveal a more radiant, glowing complexion.


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