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Six new beauty brands that you need to know about 

Taking time to consider our skin and self care routines has been one bright spot since the pandemic began. The time to reevaluate also sparked some serious growth in related industries, including in our own backyards. A large number of people have spent the time since considering a career pivot or moving forward with entrepreneurial ideas that have legs. The result? Exciting new options now available on both sides of the Tasman. 

Naked Sundays 

On a mission to inspire people to get as excited about SPF the way they did other skincare items, journalist and best-selling author Samantha Brett founded new SPF brand Naked Sundays earlier this year.

So committed to delivering products people genuinely loved and wanted to use, she established the brand without revealing she was at the helm. The idea was to build a community of authentically enthusiastic fans, an achievement that spurred the initial success of the line that includes both mineral and more traditional chemical formula sunscreen for face and body, each also offering significant hydrating and skin-supporting benefits. 

The hype quickly grew, especially around the brand’s SPF50+ Hydrating Glow Mist that can be used to top up SPF throughout the day over makeup. It was the first product Brett had inspired by long hours outside as a news reporter, in a role that necessitated a full face of makeup. 

“Millennials who had never even used sunscreen before began buying [the range] in bulk because not only did it work, it looked cool and they were keen to share it with their friends. They realised preventing signs of ageing was much cheaper, simpler and better than trying to reverse it all with expensive and invasive procedures later on. 

Catching the attention of beauty megastore Mecca, the range is now even more accessible to Kiwis and Australians, available online and in Mecca stores as well as Naked Sundays website. 

“I am passionate about eradicating this need for the next generation to rely on filters and Botox so we’ve made it our mission to make SPF cool, fun, simple, affordable and accessible.”

Mother Made

Move over collagen, make way for mushrooms. It’s the new global supplement boom gaining attention for its possible health, wellness and beauty benefits. Referred to as functional, or medicinal mushrooms, varieties such as reishi, chaga, cordyceps, shiitake and lion’s mane may offer numerous benefits beyond simple nutrition when consumed, in particular adaptogenic properties that could help the body effectively manage stress and improve general well being. 

Mother Made, founded by former salad bar owner Emily Blanchett and top international model Jessica Clarke, hopes to lead the charge for the mushrooms’ adoption into daily routines- with the brand’s powdered mushroom blends able to be added to drinks and meals and capsules easily taken on the go. 

The powders have a savoury, stock-type flavour when added to cooking, particularly useful for vegetarians. Other products are planned but the focus for now is making life easy for those with an overwhelmed schedule.

Mother Made’s website touts the mushrooms’ ability to variously support and promote gut and skin health, immunity, energy levels, physical performance, and cognitive function thanks to their containing beta (β)-glucan polysaccharides, a type of beneficial carbohydrate compounds, as well as ‘biologically active compounds, like terpenes, sterols, and peptidoglycans, that have shown to provide a range of health benefits’.

Growth Bomb

In terms of a beauty track record, Growth Bomb co-founder Blair James’ one is a good indication his new venture is set to be a success. James previously founded self-tanning range Bondi Sands in 2021, now a worldwide phenomenon.  His new brand Growth Bomb is a haircare line that heroes yerba maté, a botanical native to South America. Conceived during lockdown in April last year, James, along with co-founder and fellow entrepreneur Hamish Buckley, had launched into stores just five months later. 

“We stumbled across yerba maté when working on another brand,” explains James. “It has an amazing backstory dating back centuries. It inspired us to create a hair growth brand that uses natural ingredients to target scalp concerns. Most hair growth products focus on the hair itself, but in reality hair is dead just 2cm from the scalp. Growth Bomb interacts with the scalp at four crucial stages throughout the hair growth cycle.”

The initial shampoo, conditioner, treatment spray and serum have just been joined by a strengthening hair mask, AHA scalp exfoliant and scalp tonic that indicates the speed of expansion. 

“It has been a whirlwind first year,” confirms Buckley. “We have had some incredible support from our launch retail partners Chemist Warehouse and Priceline who fully ranged the brand and enabled us to launch into around 800 doors. To follow this up we have already delivered new products with seven more on the way.”

Anihana

Renaming an already successful brand can be a tricky move, and for Anihana creator Sophie Cooper it was akin to re-naming a child as they grew into a toddler. But the Kiwi founder of the bath and body care business previously known as Ahhh admits recently making the change to Anihana, used in honour of a Maori family name, has proven to be the right move. As the company expands internationally, trademark issues and other hiccups with the previous name gave way to a clear new vision for the line that was first established in 2018.

With a vibrant, playful approach to natural, sustainable beauty, Cooper is responsible for an ever-growing collection of luscious hair care bars, wash bars, solid moisturisers, bath bombs, bubble baths and more. Affordable and catering to the whole family, their bars are housed in packaging safe for home composting.

I wanted to create products that allow everyone to enjoy those simple guilt free “me moments” that are crucial to our mental health, without using any harmful ingredients or unnecessary plastic, says Cooper. ”As my children grew so did my passion for sustainability and creating products that I was proud for them to use.” Along with creating new products the brand is in the process of seeking B Corp certification and is a key sponsor of The Mum’s Clique, a NZ charity supporting mothers throughout the country.  

Change Skincare 

While we’re now very familiar with skincare that contains key active ingredients that can bring about real change in our skin, the beauty landscape in 1994 looked very different. That’s when Trish Winchester founded AST (Advanced Skin Technology) the parent company that developed Aspect and Aspect Dr, the incredibly respected cosmeceutical skincare lines beloved by skin professionals and consumers alike. For many it was their first encounter with active skincare and generally landed in the hands of consumers during a visit to a skin specialist or spa. Winchester sold out of that business five years ago thinking she was done with the industry. But that passion is hard to ignore. Earlier this year she launched a new line called Change Skincare. “So much in our world has changed since I started Aspect,” she explains. “Our skin has changed, the environment, technology, ingredients – practically everything! After some time off, I still felt there was a place in the market for a high quality cosmeceutical brand. We honed our focus on active ingredients that work without compromising quality.” 

Acknowledging the number of skin challenges and conditions that exist – not to mention consumers’ texture preferences and lifestyle demands – the line launched with a number of different options in each category, including cleansers, moisturisers, exfoliants and serums.

“Our products have the highest available percentage of the highest quality active ingredients without being harmful to the skin and our formulation technology is the most current available,” Winchester says. Initial response had been enthusiastic, and the brand is already expanding. “We’ve had so many doors open up due to the mutual trust and loyalty between myself and various industry professionals. Consumers as well as professional clinics are ready for something new and different.”

Everblue

They say don’t judge a book by its cover, and the same rings true of skincare, but Everblue’s serene packaging is convincing at the outset. 

Not keen on taking things slow, the initial launch for the new Kiwi brand includes haircare, solid hair and body bars, body and hand wash and epsom salts.   

Prompted by an IVF journey, founder Jade Hart says considering the products she was using daily made her want to seek out all-natural products. 

“I found I was spending a lot of money and they were not really delivering the results I was after. That triggered the idea for everblue and I set out on a mission to create a brand that was clean, vegan, affordable and delivered phenomenal results.”

Hart, who has an extensive background in PR and marketing, linked up with fellow PR and operations expert Renee Lee and the two set about contracting top formulators to create the brand that has just launched into NZ supermarkets with Australia to follow shortly.

No product costs more than $15 and the range is separated into four collections, with dedicated scent and ingredient combinations intended to provide a sense of well-being. “We’ve put a lot of emphasis on designing not only luxurious fragrances, but each collection has a special meaning that inspires our feel-good ethos and our business as a whole.  For example our Empower collection contains extracts of peony, gardenia and cocoa butter and our Mindful collection contains extracts of elderberry, manuka and aloe vera. 

“We are also really proud that everblue has been accepted to be an Advocacy Partner to UN Women Aotearoa New Zealand, a global organisation with a mission to ensure that all women and girls have equal opportunities.”

 

Experts reveal: Facts vs fictions of anti-ageing treatments and injectables

MiNDFOOD promotion, in partnership with Skin Institute.

When it comes to anti-aging treatments and injectables, there is no doubt that you would have at least heard of Botox®, fillers and Dermapen. Despite their popularity, and growing demand there is still a lot of contradictory information and preconceived views about these appearance medicine treatments. To clear up the confusion, Skin Institute, one of NZ’s premium providers for Appearance Medicine treatments, gives their expert advice on what’s fact and what’s fiction in anti-ageing treatments.

FACT: DON’T LET PRICE BE YOUR GUIDE

We all love a good bargain, who doesn’t, right? But this is not the time to bargain shop. There’s no denying that most anti-ageing treatments or injectables are expensive, but that’s because the cost of goods is high. If you see a good deal that costs far less than the standard treatment, it’s likely some compromises are being made, either the skill of your provider or the quality of the product. The price that you pay also reflects your practitioner’s years of experience, which results in your own safety. So, rather than jumping onto the first deal you see on the internet, discuss your budget and payment package with your provider during the consultation process.

FICTION: THERE IS ZERO RISK

There is no such thing as zero risk when it comes to injectable treatments. Anti-wrinkle injections can result in temporary unwanted weakness of adjacent muscles and cause outcomes such as eyelid or eyebrow droop or an uneven smile. Filler injections can be placed in the wrong layer of the skin causing a bluish discoloration known as the Tyndall effect. Inexperience of the injector leading to the wrong filler choice, amount or placement can make you look odd rather than rejuvenated! There is also a small chance of the filler blocking a blood vessel, causing an area of skin loss and scarring; or in an extremely rare event, a more serious risk of blindness can also occur. A highly experienced practitioner should inform you of these risks during your consultation, before you undergo the procedure.

“At Skin Institute, we take all risks seriously and have systems in place to minimise the likelihood of occurrence. We also take this time to discuss not only the intended outcome, but to answer any concerns you may have,” says Dr Shona Dalzell, Appearance Medicine Doctor, Dermatology Associate and Phlebologist at Skin Institute.

FACT: YOU CAN TREAT HYPERHIDROSIS WITH BOTOX®

Hyperhidrosis (excessive sweating) can be uncomfortable and can take a psychological toll. One of the most effective treatments is with Botox®, as it can help control the symptoms of severe underarm sweating (or other targeted areas) by temporarily blocking the chemical signals from the nerves that stimulate the sweat glands. When the sweat glands don’t have the chemical signals, the severe sweating improves. “One session of Botox® is normally all that’s required, and the effects can last up to 7 months,” says Dr Dalzell.

It can also help with chronic migraines (headaches for more than 15 days per month). Botox® appears to block chemicals neurotransmitters that carry pain signals from your brain to the nerve endings around your head and neck to reduce the effects of migraines.

FICTION: END RESULTS ARE ALL THE SAME

One of the most common misconceptions of anti-ageing treatments is that they all provide the same results. Each treatment has its purpose and targets different areas of concern. For example, if your main concern is loss of hydration, and to restore firmness of the skin, then Profhilo® is the treatment for you. Profhilo® is a new treatment called a biomodulator. It not only hydrates the skin but stimulates your own cells to produce more collagen. The result is an improvement in fine lines and help with sagging and crepey skin on face, neck, décolletage and hands.

Dermapen® 4 with Advanced Skin Peel on the other hand, uses ÜBER PRO or ÜBER MD peels to enhance the overall result of microneedling, which can help improve not only the signs of fine lines and wrinkles but acne, hyperpigmented conditions and scars. Each peel contains different treatment actives and targets different area of concerns.

ÜBER PRO contains a specific blend of treatment actives to increase cellular turnover while addressing the signs of ageing, hyperpigmentation, melasma, milia and acne. It is suitable for pigmentation, sun damage, anti- ageing and problematic skin and safe to use on any skin colour.

ÜBER MD reduces the appearance of severe, deep ageing lines, assists in scar treatment, resurfaces uneven skin texture, reduces pigmentation and evens out skin tone.

FACT: YOU WILL ONLY NOTICE BAD WORK

The saying ‘It’s not what you’ve done, it’s how it’s done’ applies to all anti-wrinkle treatments, with too many examples of people who accidentally or purposely look like they’ve had too much work done. “To maintain a natural appearance, it’s about rejuvenating your looks, not making you look different. So, the key is to find a provider and practitioner who is experienced and understands anatomy and the natural proportions of the face,” says Dr Dalzell.

If you have any enquiry on anti-wrinkle treatments or would like to book an appointment with Skin Institute, call 0800 SKIN DR (0800 754 637) or visit skininstitute.co.nz

Botox® is a prescription medicine for the treatment of frown lines, horizontal forehead lines and crow ’s feet round the eyes. Botox® has risks and benefits. Ask your doctor if Botox® is right for you. If you have side effects see your doctor. You will need to pay for Botox® and clinic fees will apply. For details on precautions and side effects consult your health care professional or the Consumer Medicine Information (CMI) at www.medsafe.govt.nz. Botox® treatment lasts about 4 months and further courses of treatment may be necessary. It should only be administered by trained medical professionals. (contains botulinum toxin A 50, 100 & 200 units) Allergan (NZ) Limited, Auckland. Profhilo®, containing low & high molecular weight hyaluronic acid, is a Class 111 medical device for the treatment of the face and body for contours, redefinition and laxity remodelling where skin laxity is a problem. Profhilo® has risks and benefits. Do not use with treatments such as laser resurfacing or medium deep skin-peeling. Do not inject into inflamed areas or intravenously or intramuscularly. Possible side effects: pain and swelling at injection site. Individual results may vary. This medical device must be administered by a healthcare professional. Skin Institute Level 1, 29 Northcroft Street, Takapuna, Auckland, 0622.

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