Five minutes with: Sherrill Towner

How would you define cosmeceuticals?

Cosmeceuticals are a union between cosmetics and pharmaceuticals.

Cosmeceuticals refers to a skin treatment that provides added benefits beyond a simple cosmetic or moisturiser, a formulation between cosmetics and pharmaceuticals which will improve the appearance of the skin by delivering cutting edge ingredients promoting healthy youthful skin.

Are cosmeceuticals best suited to a particular age or skin type?

Cosmeceuticals are suited to all skin types and ages, addressing skincare concerns, such as:

Thinning skin

The result of the ageing process, years of exposure to the sun and hormonal decline.

Dr. LeWinn’s suggests

Prevention is better than cure; therefore it is important to use a broad spectrum sunscreen everyday such as Dr. LeWinn’s Facial Moisturising Lotion SPF 30+ which will protect the skin from the damaging effects of UVA and UVB rays.

Dr. LeWinn’s Ultra R4 range contains patented Palmitoyl Tripeptide-3, proven to dramatically reduce the signs of age-related collagen depletion, and with regular use will leave your skin smooth, supple and radiant.

Dull skin

A common sign of ageing caused by the build up of dead skin cells.

Dr. LeWinn’s suggests

Using a natural AHA based product, such as Dr. LeWinn’s Skin Renewal with Fruit Extracts, to exfoliate and remove dead skin cells, to reveal a brighter, more radiant complexion.

Drier skin

With age our skin becomes drier and the production of sebum also decreases.

Dr. LeWinn’s suggests

Incorporating a hydrator into your skincare routine such as Dr. LeWinn’s Line Smoothing Complex S8 Super Hydrator will not only maintain skin hydration but will improve the absorption of your moisturiser.

Fine lines and wrinkles

Fine lines and wrinkles are the first signs of ageing resulting from everyday lifestyle and emotions.

Dr. LeWinn’s suggests

Dr. LeWinn’s Line Smoothing Plus range contains potent, anti-wrinkle ingredients proven to help reduce the appearance of expression lines and provide intense nourishment to the skin.


As we age, our skin loses elasticity due to the depletion of collagen and elastin production resulting in sagging.

Dr. LeWinn’s suggests

Dr. LeWinn’s Ultra R4 range contains “pro-collagen” and “pro-elastin” peptides to help boost the natural production of collagen, improving the skin’s firmness and tone. Dr. LeWinn’s Cosmetic Lift, the non-surgical facelift, will assist in giving your skin a firmer, radiant and more toned complexion.

Brown spots

An accumulation of melanin caused by sun exposure. Other discolorations’ may be due to hormones or certain medications.

Dr. LeWinn’s suggests

Prevention is the best approach; simply apply a broad spectrum sunscreen daily, such as Dr. LeWinn’s Facial Moisturising Lotion SPF 30+. An AHA treatment such as Dr. LeWinn’s Skin Renewal with Fruit Extracts will assist in fading sun spots and pigmentation.

Dry skin


The causes of chronic dry, pruritic skin are varied and may include the following:

Genetics – People with dry skin may have a form of ichthyosis, a disease that causes the skin to become dry, thick and scaly.

Metabolism – Dry skin is more common in people with an underactive thyroid (hypothyroidism) or those who have experienced excessive weight loss.

Age – As the skin ages, it loses its natural ability to maintain moisture.

Environment – Cool atmospheres with low humidity, airconditioning and central heating can increase the skin’s dryness.

Exposure to water – Excessive showering or bathing in hot water or regularly swimming tends to dry the skin.

Contact irritants – Soap, detergents and solvents are drying agents. Certain articles of clothing may cause frictional irritation.


Specially formulated skincare products treat dry skin in three ways:

– They replace natural moisture.

– They replace skin lipids.

– They reduce water loss through occlusive materials (oily ingredients that create 
a physical barrier on the skin).

Gentle cleansing with a mild soap-free cleanser is recommended for dry skin, followed by moisturising with a rich emollient skin protectant lotion.

We recommend using the AVEENO Active Naturals® Daily Moisturizing 
suite of products that are enriched with natural colloidal oatmeal and emollients to moisturise and soothe dry skin.