Share a Grin: The New Campaign Helping Little Kiwi Teeth


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The oral health of New Zealand children is currently not healthy. According to a recent report, tooth decay is the most common chronic disease seen in children, often resulting in hospitalisation. This dangerous decline in oral health makes it more clear than ever that the toothy grins of our Kiwi kids need help. Luckily, Grin Natural are ready and waiting to give it.

Not only do they make toothpaste that you want to eat, and eco-friendly toothbrushes that feel like strokes of heaven, Grin Natural actually really care.

New Zealand owned and 100 percent natural, Grin Natural is on a mission to make their mark (figuratively) on New Zealand teeth. Today they are launching ‘Share a Grin’, a nationwide campaign with the goal of providing 50,000 Kiwi kids in need with biodegradable toothbrushes.

Like a good teeth clean, the campaign is simple but effective. ‘Share A Grin’ invites New Zealanders to play their part in creating positive change and helping build awareness around the child tooth decay issue that has now reached crisis point in New Zealand. Basically, customers can purchase toothbrushes at New World supermarkets, or through their online store, and then for every product purchased, Grin will donate an eco-friendly toothbrush to a Kiwi kid who needs their smile put back on their dial. In its most simple form, it’s a ‘buy one, give one’ promotion, however, Grin is determined to take it deeper. An educational layer made up of online resources and offline activities will also be provided, including school visits that go hand in hand with the campaign and will be utilised to draw awareness around the importance of children’s oral health. Grin’s marketing manager, Paul Stokes says, “In order to play our part in a more effective way, we couldn’t just give a bunch of brushes away – the promotional model on its own wouldn’t be enough. This is why we’ve created an educational layer as part of the campaign, to really address some of those underlying issues that have been discovered by organisations like Child Poverty Action Group.”

Donated toothbrushes will be distributed via local charities and organisations selected by New World and school events, as well as through an amazing example of collaboration for social good; Eat My Lunch, New Zealand’s leading social enterprise, will deliver brushes too. Since its inception in 2015, Eat My Lunch has successfully delivered over 850,000 school lunches to hungry kids.

To play your part or to simply find out more about Grin’s campaign, click here.




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