Seed Heritage to open flagship Christchurch store

Premium clothing brand Seed Heritage is opening a flagship store in Christchurch’s new high streetwear retail precinct, The Crossing.

The store is the eleventh in New Zealand and will open on September 7. Customers will be able to shop the entire Womenswear, Teen, Child and Baby collections.

“We’re very excited to be opening what will be a full range Seed Heritage store in the central city,” says Cheryl Marston, Seed Heritage Country Manager New Zealand. “The Crossing brings about a new breed of Christchurch shoppers with the opening of many international fashion brands, which Seed Heritage is thrilled to be amongst.”

 Shop Seed Heritage online at 

5 ethical, sustainable fashion brands we love

Adopting sustainable, ethical fashion is more important than ever, with new statistics showing that in the last two decades clothing consumption has increased five times. There are many severe issues with the fast fashion industry, ranging from poor working conditions and child labour to chemical waste and landfill contribution.

Brands that support slow fashion promote eco methods of production and fair trade employment. By prioritising recycling, using natural fibres such as silk, linen and cotton and swapping chemical dyes for plant-based dyes, they reduce their impact on the environment.  Additionally, the slow fashion movement promotes living wages, safe worker conditions and animal welfare.

If you still aren’t sure about sustainable fashion, rest assured that there are tons of stylish, quality items out there. Check out the gallery below to see five of our favourite sustainable brands.