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Saving The Big Blue

By Liz Hancock

Saving The Big Blue
La Mer is honouring World Oceans Day 2015 by celebrating its year-round ocean conservation charity, Blue Heart.


June sees the annual celebration of World Ocean’s Day on the 8th of the month. In honour of this important ecological initiative, La Mer is once again supporting the cause through a special edition of its iconic Crème de la Mer.

La Mer offers ongoing support to oceanic initiatives through Blue Heart, the brand’s year-round ocean conservation charity, which has donated over $26 million since 2008.

This year’s fund-raising product is a limited-edition 100ml jar, Crème de la Mer Blue Heart, available from 1st June.

La Mer regularly partners with the National Geographic Society, and this year continues its support of Dr Sylvia Earle, National Geographic Explorer-In-Residence and renowned oceanographer. “The sea is infinitely fascinating, a never-ending source of wonder, from the smallest microbe to the largest whale, every living thing is a miracle,” says Dr Earle.

“There is growing awareness that the ocean is in trouble – and therefore so are we, but it is not too late to reverse the current dire trends. As never before, and maybe as never again, there is reason for hope that we will find a place for humankind within the natural – mostly blue systems – that sustain us. I tell kids who seem worried about the future not to despair, but rather realize, if you could choose a time to be around, choose now. Because this is the first time that we know that we are changing the nature of the world.”

In 2015 La Mer is also supporting two new explorers: Dr David Gruber, National Geographic Emerging Explorer, and Shannon Switzer, National Geographic Young Explorer.

Click here to read an interview with Shannon Switzer, who predominantly works in marine conservation in Southeast Asia and Oceania.






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