The New Zealand Blood Service (NZBS) announces major updates to its already successful and user-friendly Blood Donor App.
Across New Zealand, according to NZBS, there are 110,000 active blood donors, all of whom save the lives of nearly 29,000 people around the country every year. “We can’t emphasise enough how important our donors are to us,” says Asuka Burge, National Manager Marketing and Communications for NZBS. To broaden its appeal, the organization has created a Smart Phone App making it easier for a donor to donate much-needed blood.
First launched in 2016, the NZ Blood Service Donor App was created to enhance the donor experience by placing the power to save lives directly in the palm of the donor’s hand. The app has been downloaded over 66,000 times since it was launched, and currently places 6th as New Zealand’s most popular free medical app.
“It’s great that so many donors already use the app, and we hope that these new features will not only help enhance their experience but also help encourage more people out there to donate as well,” says Burge.
The app currently allows donors to book appointments, access maps of all the blood drives across the country and share via personal social media platforms. It also sends a special notification to Whole Blood donors when their blood has been used to help save a life – in real time.
In addition to this already thriving donor platform, the NZ Blood Service Donor App has undergone some exciting changes that will become available on 14th June 2018 – World Blood Donor Day. The new updates allow blood donors notifications that they’re eligible to give blood again with a link to the next available appointment, a fun range of NZBS-themed selfie frames for social media, as well as other useful features.
The NZ Blood Service Donor App is available for free to download for iPhone on the App Store, and for Android devices on the Google Play store.