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Saben Celebrates Motherhood In New Campaign

By MiNDFOOD

Saben Celebrates Motherhood In New Campaign
Saben's new portrait series, The Mother Muse, celebrates women and motherhood in the lead-up to Mother's Day. Discover what this unique campaign is all about.

Saben introduces The Mother Muse portrait series, a celebration of women and motherhood in the lead-up to Mother’s Day.  This unique campaign features inspiring women taking on challenges and creating their own path, with family at the centre of everything. “The juggle of business and family is all too familiar, and to manage an on-the-go lifestyle requires a handbag that’s game to tag along with its wearer through every planned and unplanned change in their day”, says Roanne Jacobson, Director of Saben.

Amy Fraser, founder of New York based business OKREAL, wears Freddie, the newest bag to Saben’s stables designed with mothers in mind. Freddie is also worn by freelance make-up artist and new mum, Fiona Goddard pictured with her adorable 5-month-old daughter, Billie. Solo mother and creative behind Brand Babe Studios, Alarice Stuart wears a Saben coveted classic, emboldened with colour; Tilly Big Sis in Dijon. While founder of Noah & Bowie, Mandy Duncan wears the ultimate piece for work-mode, messenger inspired style Lou handbag. Finally, Abbylee Bonny opts for relaxed style Bex in buttery-soft chestnut.

View the imagery in the gallery below.

Photography by Mike Rooke. Visit www.saben.net.nz.

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