Gucci has officially gone full heartthrob with Ryan Gosling as the face of its latest campaign.
A culture of travel that has formed the history of the brand is the focus of the new Gucci Valigeria campaign featuring the actor.
Creative Director Alessandro Michele, through the lens of photographer Glen Luchford, has set the campaign in a dreamlike dimension, recounting a present built on the possibilities of the imagination and of an encounter.
“Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys… This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a ‘non-place’ that is first and foremost a mental place, the same as those who, in the past and present, choose Gucci because they grasp the significance of creativity used to build imaginary places. And it is for this reason that a Gucci suitcase appears as a magical suitcase,” says Creative Director Alessandro Michele.
Watch the campaign video below:
