RUBY’s new Collection will make you feel like it’s Summer Already

RUBY’s new Collection will make you feel like it’s Summer Already

Don’t wait for warm weather to arrive to embrace new-season prints and colours.

Packed with vibrant colours and blooming beautiful florals, RUBY’s latest collection, Bounty, is just what our spring wardrobe has been waiting for.

“One of the biggest joys for me is the day the cherry blossoms start to bloom around my neighbourhood,” explains RUBY’s creative director Deanna Didovich. “It marks a clear shift in season, when you know daylight savings is around the corner and everything just seems a bit brighter. This year, in particular, I think we all need a bit more sunlight in our lives! RUBY Bounty celebrates what I am hoping is a season that keeps on giving.”

Inspired by all of the colours that are synonymous with the season of spring, Bounty features a pop of candy pink, vibrant jade, azure blue, crisp white and a must-have watermelon shade of pink.

And of course, there a plenty of pretty floral prints for spring too.  “The first print of the season, Lucy, is a lively watercolour floral, printed on our traced-back-to-source Silk Crepe de Chine,” explains Didovich. “Most notable, the Lucy Silk Dress is the answer to my spring social plans, distanced or not. Bias cut, falling just above the ankle and with a completely open back, this is one of those classic RUBY pieces that you will keep forever.”

Discover our favourite pieces from the Bounty lookbook below and shop the collection in-store and online when it begins to drop on 25 September.

 

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