RUBY’s New Collection ‘The Light’ is Almost Here

Anyone who loves fashion will understand the power it has to uplift and provide us with moments of joy.  RUBY’s latest collection aptly named The Light does just that.

Designed by RUBY creative director Deanna Didovich over lockdown, the collection has been created with a post-lockdown mindset, and features pieces that will take you from the kitchen, to the lounge, to the office and to glamorous winter nights out.

Didovich explains how an interview with Dutch trend forecaster Li Edelkoort that she listened to over lockdown helped her challenge and change her design process.

“Li said that in times of crisis, people love knits as we crave tactility and comfort,” explains Didovich. “She also said that the way we design will reset – there will be less produced and everything will be more thought out and beautiful. This was so interesting to me because I realised that these few points were a direct reflection of how I was feeling about designing, and the changes that I wanted to make in this post-lockdown life.”

While Didovich admits that working alone from home had its challenges, it also came with the luxury of time to research, develop, draw and create at a slower pace.

“I wanted to cut through the noise and design a more considered collection, rather than scrambling to meet too-tight deadlines with a piece for every box on our checklist,” she explains.

“When designing this new collection, I was very aware of what I was going to want in the next 1, 4 & 6 weeks in my own wardrobe,” Didovich adds. “In particular a beautiful coat, cosy knitwear and a chic dress to wear to winter dinners. I spent time creating these pieces I was dreaming about, without distraction.”

The end result is a considered, covetable collection which includes beautiful knits, the must-have Rooney Coat, and the new Bettina Cut-Out crush dress.

The Light begins to drop in-store and online from 7 August. Discover the lookbook below.


Do I Really Need an Eye Cream in my Beauty Routine?

If you’re serious about slathering on your favourite moisturiser day after day, there’s a chance you might have thought to yourself: Do I really need an eye cream in my beauty routine?

While access to a plethora of skincare products has made it much easier to find formulations that address our unique skin concerns, it’s also easy to get lost in a sea of information and end up with a 15-step routine that you maybe don’t need. But while you might not need a skincare routine that takes up hours of your day, there are a few essentials that will really make a difference to skin health, and eye cream happens to be one of them.

Why do I need an eye cream?

Anyone who is just starting to notice the signs of ageing on their skin will probably well aware of the fact that the delicate skin around the eyes is often the first place our age starts to show.

Not only is the skin that surrounds the eyes 40 per-cent thinner than other areas of the face, but the area also has fewer oil glands which mean the skin around the eyes is prone to dehydration too.

Then there’s the fact that each time we blink, smile, frown or laugh the skin around our eyes moves. Add that to the fact that scientists believe that most of us blink over 10,000 times and day, and it’s not too hard to understand how over time all of these micro-motions stretch the muscles and skin in this area. Eventually, the signs of ageing, fine lines, wrinkles, loss of density, tone and texture, all become apparent around the eyes.

How do I find the right eye cream?

When it comes to choosing an eye cream, we’re spoilt for choice. That’s why it pays to work out what your specific skin concerns are before you begin the hunt for the perfect formulation. Whether it’s dryness, puffiness, dark circles, fine lines or wrinkles that you want to combat, there’s a formula out there that will get the job done.

Below are a few of our favourite eye creams that target different concerns:


Eye Cream

La Prairie White Caviar Eye Extraordinaire; Drunk Elephant C-Tango Multivitamin Eye Cream; Lancome Genifique Yeux Light Peral; Murad Retinol Youth Renewal Eye Cream.

How do I apply eye cream? 

Once you’ve got your hands on a good eye cream you’ll want to ensure you’re applying it the right way. Start by adding it into your morning and evening routine, and also apply after cleansing.

Using your ring finger or middle finger, gently dab the eye cream around the orbital bone (the socket of your eye). Start below the eye at the inner corner and move towards the outer corner.

To avoid eye irritation, never apply eye cream directly under your lower eyelashes or on your eyelid. You can, however, dab a small amount above the eyebrow or along the brow bone.

Now that you know everything you need to know about eye cream, here are our favourite tips for applying eyeshadow.