For the past few years, beauty industry insiders have been aware of emerging research into hair greying, and have been eagerly awaiting an impendingÂ launch from Lâ€™OrĂ©alâ€™s hair division.
Now that first-of-a-kind product is available.Â KĂ©rastase Densifique Serum JeunesseÂ was designed to discourage grey hair from appearing, while restoring shine, volume and softness to mature hair, (NZ$90 / AU$98).
The MiNDFOOD team have been impressed with the results of Serum Jeunesse in product trials we have been doing, and now it’s your turn. We are looking for readers aged from 35-65 to take part in a 30-day product trial ofÂ KĂ©rastase Densifique Serum Jeunesse, culminating in a photoshoot and interview that will appear in the September issue ofÂ MiNDFOOD. If you’re interested in taking part, and you are based in Auckland, please send an email with your name, age and a photograph toÂ [email protected].
An industry breakthrough product,Â Serum JeunesseÂ contains a complex of protecting antioxidants called Anti-Ox Cellular, and is said to give visible results within 30 days. From initial use the hair feels noticeably improved, soft and supple like the hair you had in your twenties.
Referred to as a â€śyouth activatorâ€ť, the lightweight serum works internally and externally on the hair. It was created after groundbreaking research from the Lâ€™OrĂ©al laboratories discovered the pathway to the deterioration of melanocytes in the scalp (skin cells that are responsible for producing colour in hair).
â€śThe greying and whiting process is due to a progressive decline in melanin stem cell population caused by the cellsâ€™ very specific sensitivity to the oxidative stress,â€ť explains Dr Bruno Bernard, Lâ€™OrĂ©al Fellow and Scientific Director at Lâ€™OrĂ©al Research and Innovation. â€śWe believe this sensitivity is one of the main causes of the hair greying process. By using the Anti-Ox Cellular we can expect that it will protect the melanocytes against oxidative stress resulting in a slowing of the hair greying process.â€ť
The Lâ€™OrĂ©al researchers also discovered that a loss of melanocytes in the scalp also creates coarser and more porous hair, and that oxidative stress effects follicle proteins leading to hair thinning.
Accordingly, Jeunesse also contains five per cent stemoxydene, the key hair density-increasing ingredient in Kerastaseâ€™s popular Densifique range.
Dr Bernard says he believes in the near future they will be able to prevent hair from greying all together. â€śWe have identified possible hair ageing targets already, so I am totally convinced we will be able to stop hair from greying in the future.â€ť