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Rihanna takes on new role with Dior

By MiNDFOOD

Rihanna takes on new role with Dior
Rihanna has stepped into the covetable role of the new face of luxury brand Dior’s signature fragrance, J’Adore.

Despite running her own popular beauty and skincare line Fenty Beauty, which includes her fragrance Fenty Eau de Parfum, the superstar will take on the new role of also promoting the French brand’s iconic perfume.

Rihanna was listed earlier this year by Forbes as one of the world’s richest celebrity billionaires, thanks to her stake in two billion-dollar companies, makeup brand Fenty Beauty, a joint venture with luxury giant LVMH, and lingerie maker Savage X Fenty. So she certainly doesn’t need the extra income, but the star has had a long relationship with Dior.

The Barbadian powerhouse has been an ambassador for the house since 2015, and most recently stepped out to attend the brand’s Fall 2022 ready-to-wear show back in March 2022 and this year, its Spring 2024 haute couture show in January.

Best-seller J’adore Eau de Parfum has notes of ylang-ylang, rose and jasmine.

Rihanna will appear in a new campaign for the perfume, to be shot by long-time friend Steven Klein, that will be revealed on September 1.

The shimmering white floral scent of J’Adore is a pillar of the house’s beauty offering and has long been represented by Charlize Theron, who was recently named Dior’s skincare and jewellery ambassador.

The popular fragrance – the perfume of a ‘powerful, liberated, and independent woman’, according to Dior – was first released over two decades ago, and recently introduced a new offshoot, J’adore l’Or.

Rihanna declared her new role both “an honor and a mission”.

“This scent, that I have known and loved for so long, means so much to women,” she says. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

Véronique Courtois CEO, Parfums Christian Dior, enthused that Christian Dior himself, would “most definitely have adored” the stylish singer and businesswoman. 

“We are incredibly proud to welcome Rihanna into the Dior family,” Courtois says.

“Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations.”

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