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Rihanna partners with Puma

Rihanna partners with Puma
It's been a big week for celebrity fashion announcements. First there was Naomi Campbell and Jourdan Dunn for Burberry. Now Puma has named Rihanna its Global Puma Ambassador and Women's Creative Director.

Rihanna is set to bring her personal touch and creativity to the athletic world.

From January 2015 she will kick off a multi-year partnership with sportswear brand Puma as its global ambassador for its Women’s Training category and as Puma Women’s Creative Director.

Speaking about the new partnership Rihanna says “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director.”

She will play a starring role in Puma’s brand campaign, Forever Faster alongside athletes Usain Bolt and Sergio Aguero.

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